X to suspend undisclosed AI war videos for 90 days

 JournalismPakistan.com |  Published: 4 March 2026 |  JP Global Monitoring

X will suspend creators from its revenue-sharing program for 90 days if they post AI-generated videos depicting armed conflicts without clear disclosure, tying non-disclosure to financial penalties to curb misleading synthetic war footage during conflicts.

Summary

SAN FRANCISCO — X has announced it will suspend creators from its revenue-sharing program for 90 days if they post AI-generated videos depicting armed conflicts without clearly disclosing that the content was artificially produced.

The policy update, shared by the company in a public statement, comes amid heightened concerns over manipulated or synthetic war footage circulating online during the ongoing conflict involving the United States, Israel, and Iran. X said the move is aimed at protecting “information authenticity” and reducing the risk of misleading visuals spreading during active hostilities.

New rule targets monetized creators

Under the new enforcement framework, creators who fail to label AI-generated videos of armed conflicts will lose eligibility for monetization through X’s revenue-sharing program for three months. The company emphasized that the measure applies specifically to undisclosed synthetic media related to war scenarios, where fabricated visuals could distort public understanding.

X has previously required users to label manipulated or synthetic media under its platform rules. However, the latest step links non-disclosure directly to financial penalties, signaling a stricter compliance approach for accounts that earn income from engagement on the platform.

The announcement follows mounting scrutiny of social media platforms over the spread of AI-generated content during real-time crises. Advances in generative AI tools have made it easier to create realistic war footage, including simulated missile strikes, battlefield scenes, and military mobilizations that may be indistinguishable from authentic recordings without clear labeling.

Conflict misinformation concerns intensify

The policy comes at a time when the conflict involving the US, Israel, and Iran has triggered a surge in online content, including unverified and AI-manipulated visuals. Media watchdogs and fact-checking organizations have warned that such material can inflame tensions, mislead audiences, and complicate verification efforts for journalists.

By tying disclosure obligations to monetization privileges, X is seeking to deter creators from using sensational but artificial war imagery to drive engagement and revenue. The company framed the move as part of its broader effort to balance free expression with safeguards against harmful misinformation during volatile geopolitical events.

It remains unclear how X will detect undisclosed AI-generated videos at scale or what specific disclosure format will be required to comply with the updated policy. The company has not announced additional penalties beyond temporary suspension from revenue sharing.

WHY THIS MATTERS: For Pakistani journalists and digital newsrooms, the development underscores the growing importance of verifying user-generated content during conflicts and clearly labeling AI-assisted material. As news consumption increasingly shifts to social platforms, monetization-linked enforcement could shape how creators in Pakistan approach synthetic visuals, especially during regional security crises. Newsrooms may need clearer internal policies on AI use and disclosure to maintain credibility and platform compliance.

ATTRIBUTION: Based on reporting by Agence France-Presse (March 4, 2026) and an official statement published on X on the same date.

PHOTO: AI-generated; for illustrative purposes only.