Waqt News set to wear new look
JournalismPakistan.com | Published: 15 June 2012
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Waqt News is planning to re-launch itself with a new look on June 26. The channel aims to improve its ratings by hiring well-known journalists.Summary
ISLAMABAD: Waqt News TV lagging behind in ratings will soon wear a new look as its managers bid to take it up a few rungs.
JournalismPakistan.com has learnt the channel run by the Nawa-e-Waqt Group is set to appear with its all-new look most probably on June 26.
A new logo, color scheme and theme along with the latest signings – Fereeha Idrees and Matiullah Jan – should instill a new lease of life in the struggling channel.
As part of its re-launch, the Waqt News management has been looking to hire some prominent journalists. There are reports that anchor Dr Shahid Masood, might also be taken on board.
Fereeha joined the channel at the start of the month from Samaa while Mati of DawnNews is also now on the team.
The Waqt News Chief Executive Officer Rameeza Nizami is said to have told staff members she wants them to do their best and help the channel improve its rank.
The Nawa-e-Waqt Group also runs Urdu daily Nawa-e-Waqt and the English-language The Nation newspaper.
KEY POINTS:
- Waqt News will debut its new look on June 26.
- Major changes include a new logo, color scheme, and theme.
- Fereeha Idrees and Matiullah Jan are among the new signings.
- The management is also looking to hire more prominent journalists.
- Dr Shahid Masood may join the channel as part of the re-launch efforts.
