Reports of not broadcasting World Cup baseless: Ten Sports
JournalismPakistan.com | Published: 16 April 2019
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Ten Sports has rejected claims that it will not broadcast the ICC World Cup 2019 in Pakistan. The channel maintains its license and relationship with PEMRA.Summary
ISLAMABAD – Ten Sports on Tuesday dismissed as unfounded reports that it will not broadcast the ICC World Cup 2019 in Pakistan.
“The channel continues to enjoy its license from PEMRA and continues to maintain a healthy relationship with its regulator,” Ten Sports said in response to a JournalismPakistan.comreport that its license was likely to be revoked.
“Were this information to be correct, the channel would not be airing regular promotions,” it said, adding: “Ten Sports Pakistan confirms that coverage and airing of the ICC World Cup 2019 is all systems go.”
“The channel is continuously mentioning the start date of the World Cup 2019 and pushing promos to create as much buzz as possible to promote viewership of the Cricket World Cup 2019 in Pakistan.”
The channel further clarified that Tower Sports (Pvt) Ltd, a company solely owned by Pakistani nationals and based in Pakistan, is the PEMRA-licensed Landing Rights-holder of Ten Sports Pakistan.
“The channel Ten Sports Pakistan is owned by MSM Asia Ltd, a UK-based entity, which is in turn owned and controlled by Sony Corporation Japan. Sony, a global marque brand, is headquartered in Tokyo and is a Fortune 500 company.”
Responding to the report that said that Sony Entertainment recently ran an industry-wide campaign in India flaunting its role in getting PSL broadcast suspended in India for a national cause, Ten Sports said: “Discovery Sports in India has the broadcast rights for PSL, and they chose not to broadcast the sporting event in India. Sony Corp or any of its entities were not involved with PSL with being broadcast in India or any other part of the world. No campaign was ever undertaken by Sony or any of its entities to disturb the broadcast of PSL.
Ten Sports added further that IMG Reliance, the production partners of PCB/PSL have no relation with Sony or any of its entities – both organizations are distinct and separate entities.
Key Points
- Ten Sports confirms it will broadcast ICC World Cup 2019 in Pakistan.
- Rumors about license revocation have been dismissed as unfounded.
- The channel is actively promoting the World Cup to enhance viewership.
- Ten Sports is a licensed entity owned by MSM Asia Ltd, associated with Sony.
- Claims regarding Sony's involvement in PSL broadcast issues in India are untrue.
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