JournalismPakistan.com | Published November 26, 2018
Join our WhatsApp channel
ISLAMABAD – Pakistan Television (PTV) was at its creative best on Monday as it marked its 54th birthday with a gripping advertisement published in leading newspapers.
Under the title Meray Aziz Humwatnoo, the state-run organization’s new marketing team intelligently incorporates names and slogans of several channels in the text - a unique way of saying thank you to them, and its loyal viewers.
Addressing its viewers, the ad nostalgically recalls those early days of black and white pictures.
“You (AAP) would remember our first meeting. How colorful was black and white. I remember the time even today (Aaj) you embraced me and I added your colors to my pictures,” goes the text, loosely translated from Urdu.
“Khyber (AVT Khyber) with its bravery, the friendship of Indus (Indus News), Ravi’s (Ravi TV) zeal and the hospitality of Bolan lent us their individual colors. Then, besides Urdu (Urdu 1), we began talking to the Public (Public TV) in five (Channel 5) languages.”
The advert grips the reader at the outset as PTV tells its success story spanning more than half a century. It continues to play intelligently with the names of Pakistani TV channels.
“Waqt (Waqt News) tied us up. We stayed awake (Jaag) for so many nights. We looked after each other. Dunya (Dunya News) saw our stars (Hum Sitaray) with envy. Our friendship began to soar as high as K-2. (K-2 TV).
The advertisement then brings in the names of 92 News, Samaa, Channel 7, Din News, Channel 24, and Sach, as it sums up PTV’s remarkable, and eventful story through the years.
“With your love, life (ARY Zindagi) turned a weakling like me into a mighty and shady oak that spread its branches in all directions every day (Roze).”
The ad’s creators then briefly incorporate some of the popular slogans of television channels, among them those of Express News, Geo, and TVOne.
In conclusion, the ad points to a new day, a new morning when everything seems nice and fresh and tells viewers their company even today is fragrant like a freshly bloomed flower.
“This is a story of half a century, not one that spans just a few years. Thank you.”
December 05, 2024: UNESCO and IRADA hosted a national consultation in Islamabad, calling for inclusive Internet governance reforms in Pakistan to protect digital rights, freedom of expression, and access to information through multi-stakeholder collaboration.
December 04, 2024: A viral video claiming journalist Matiullah Jan was expelled from PMA has been debunked by iVerify Pakistan. The video, edited with AI, originates from the drama serial Ehd-e-Wafa.
November 30, 2024: Journalist Matiullah Jan has been released from Adiala Jail after securing bail, ending fears of a potential transfer to Attock Jail. He expressed gratitude to supporters and shared light-hearted moments about his custody.
November 30, 2024: Daily Dawn condemns the arrest of journalist Matiullah Jan as a misuse of the law. The editorial highlights concerns over the state's weaponization of legal provisions against journalists, activists, and dissenters.
November 30, 2024: The Islamabad Anti-Terrorism Court has granted bail to journalist Matiullah Jan in a case involving drugs and terrorism charges. He was released on a surety bond of PKR 10,000 following the suspension of his physical remand by the Islamabad High Court.
November 29, 2024: The Lahore High Court has ordered the production of journalist Shakir Mahmood Awan’s alleged kidnapper by Monday while summoning IG Punjab and demanding CCTV footage from Safe City.
November 29, 2024: Suno TV faces criticism for targeting senior journalist Matiullah Jan with a smear campaign following his controversial abduction and arrest. This raises serious concerns about media ethics and press freedom in Pakistan.
November 29, 2024: WISPAP has requested the Ministry of Interior to extend the deadline for VPN registration in Pakistan, citing the need to ensure compliance amid increasing VPN usage after platform bans.
December 05, 2024 Over 50 journalists protested in Kuala Lumpur against proposed amendments to the Printing Presses and Publications Act, which threaten press freedom. IFJ and NUJM urge the government to withdraw the bill and engage in stakeholder consultation.
December 04, 2024 The ICC Champions Trophy 2025 faces uncertainty as Pakistan's hosting rights clash with India's refusal to participate. A political and financial standoff unfolds.
December 03, 2024 Submit your work for the Global Shining Light Award by February 28, 2025. Celebrate investigative journalism from the Global South at the Kuala Lumpur conference.
November 21, 2024 Investigative journalist Rana Ayyub received over 200 threats after her phone number was leaked on social media by a right-wing content creator. IFJ and IJU demand Maharashtra authorities take immediate action against those responsible for this targeted online harassment.
November 20, 2024 Reporters Without Borders (RSF) Germany is accepting applications for its 2025 Berlin Fellowship Program, offering journalists from crisis areas six months of digital security training, networking opportunities, and more.