JournalismPakistan.com | Published November 26, 2018
Join our WhatsApp channel
ISLAMABAD – Pakistan Television (PTV) was at its creative best on Monday as it marked its 54th birthday with a gripping advertisement published in leading newspapers.
Under the title Meray Aziz Humwatnoo, the state-run organization’s new marketing team intelligently incorporates names and slogans of several channels in the text - a unique way of saying thank you to them, and its loyal viewers.
Addressing its viewers, the ad nostalgically recalls those early days of black and white pictures.
“You (AAP) would remember our first meeting. How colorful was black and white. I remember the time even today (Aaj) you embraced me and I added your colors to my pictures,” goes the text, loosely translated from Urdu.
“Khyber (AVT Khyber) with its bravery, the friendship of Indus (Indus News), Ravi’s (Ravi TV) zeal and the hospitality of Bolan lent us their individual colors. Then, besides Urdu (Urdu 1), we began talking to the Public (Public TV) in five (Channel 5) languages.”
The advert grips the reader at the outset as PTV tells its success story spanning more than half a century. It continues to play intelligently with the names of Pakistani TV channels.
“Waqt (Waqt News) tied us up. We stayed awake (Jaag) for so many nights. We looked after each other. Dunya (Dunya News) saw our stars (Hum Sitaray) with envy. Our friendship began to soar as high as K-2. (K-2 TV).
The advertisement then brings in the names of 92 News, Samaa, Channel 7, Din News, Channel 24, and Sach, as it sums up PTV’s remarkable, and eventful story through the years.
“With your love, life (ARY Zindagi) turned a weakling like me into a mighty and shady oak that spread its branches in all directions every day (Roze).”
The ad’s creators then briefly incorporate some of the popular slogans of television channels, among them those of Express News, Geo, and TVOne.
In conclusion, the ad points to a new day, a new morning when everything seems nice and fresh and tells viewers their company even today is fragrant like a freshly bloomed flower.
“This is a story of half a century, not one that spans just a few years. Thank you.”
June 11, 2025: Pakistan celebrated a narrow win over Bangladesh, but beneath the jubilation lies a deeper crisis—from sidelined veterans to a collapsing domestic structure—signaling an urgent need for cricket reform.
June 11, 2025: Journalists walked out of the post-budget press conference in Islamabad to protest the absence of a technical briefing and the government's dismissive behavior, calling it unacceptable and intolerable.
May 31, 2025: Dr. Nauman Niaz has issued a defamation notice to Shoaib Akhtar over derogatory remarks made during a recent broadcast, reigniting a longstanding media feud between the two prominent figures in Pakistan.
May 30, 2025: The Human Rights Commission of Pakistan has demanded the full repeal of PECA, citing its vague language, coercive powers, and threats to free speech and digital rights in Pakistan.
May 30, 2025: The Pakistan Federal Union of Journalists (PFUJ) has condemned the murder of journalist Syed Mohammed Shah in Jacobabad, calling for urgent justice and improved safety for media professionals in Sindh.
May 26, 2025: In Rawalpindi, police allegedly side with Jang Group to block 66 reinstated employees from resuming work despite court orders, drawing sharp criticism from unions and press freedom advocates.
May 25, 2025: PFUJ condemns the Jang Group's decision to dismiss over 80 employees in Rawalpindi, calling it an 'economic massacre.' The union warns of nationwide protests if workers are not reinstated.
May 25, 2025: Daily Jang Rawalpindi has terminated over 80 employees, including female staff, despite multiple court rulings in their favor—raising concerns over labor rights violations and misuse of authority in Pakistani media.
May 19, 2025 PJS reports 219 Palestinian journalists killed in Israeli attacks since October 7, with 30 women among the victims. Over 430 were injured and 685 family members were killed. Read more on the systematic targeting of media in Gaza.
May 15, 2025 Discover the legacy of Samiullah Khan, Pakistan’s legendary "Flying Horse," whose breathtaking speed and artistry redefined hockey. From Olympic glory to World Cup triumphs, his story is one of myth, movement, and magic.
May 04, 2025 Algerian authorities suspend Echorouk News TV for 10 days after it used a racist slur against African migrants. ANIRA demands an apology, calling it a violation of human dignity.
May 04, 2025 NCHR and MMfD launch a journalism fellowship to train reporters on digital rights & gender inclusion in Pakistan. Supported by UNESCO, this initiative aims to bridge the gender digital divide. Apply by May 15, 2025!
April 23, 2025 Discover Dr. Nauman Niaz’s In A Different Realm: Story of Quadruple & Triple Centuries 1876–2025, a profound exploration of cricket's most monumental innings, blending historical analysis with poetic narrative.