Ghulam Abbas Shah joins Discover Pakistan as Head of Programming

JournalismPakistan.com | Published: 3 April 2025 | JP Staff Report

Ghulam Abbas Shah has been appointed as the Head of Programming at Discover Pakistan Television. With 25 years of experience in journalism, Shah aims to enhance programming standards at the channel.
Summary

ISLAMABAD—Veteran journalist Ghulam Abbas Shah has joined Discover Pakistan Television, the country’s largest infotainment channel, as the Head of Programming.

With a distinguished career spanning 25 years, Shah has worked with some of Pakistan’s top news organizations, including News One, Express News, Aaj TV, and BOL News. Over the years, he has established himself as a seasoned media professional known for his expertise in news programming, editorial strategy, and content curation.

Speaking to JournalismPakistan.com, Shah expressed his enthusiasm for this new role. "This new journey is a continuation of my commitment to quality content and storytelling. I am excited to bring my experience and insights to Discover Pakistan and contribute to its growth as a leading infotainment platform," he said.

Shah extended his gratitude to Dr. Qaiser, CEO of Discover Pakistan, for placing his trust in him. He emphasized his eagerness to embark on this new chapter and work towards enhancing the channel’s programming standards.

Discover Pakistan TV, known for its engaging travelogues, cultural documentaries, and infotainment content, is expected to benefit from Shah’s extensive experience in the industry. His appointment marks a significant step in the channel’s ongoing efforts to enrich its content and expand its audience reach.

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KEY POINTS:

Ghulam Abbas Shah has 25 years of experience in journalism.
He has worked with top news organizations in Pakistan.
Shah aims to improve content quality at Discover Pakistan.
His background includes expertise in editorial strategy and content curation.
The appointment is part of Discover Pakistan's efforts to expand its audience reach.