BBC program on Express News set to start

 JournalismPakistan.com |  Published: 10 February 2013

BBC Urdu's inaugural TV program, Sairbeen, is set to launch on Express News. The show aims to bring trusted journalism to Pakistan through its presenters.

Summary

ISLAMABAD:BBCUrdu’s first television program Sairbeen is to go on air Monday on Express News, reports said.

The program presenters will be Iram Gillani, Nosheen Abbas and Tabinda Kokab. "It's a great privilege to be part of an institution like BBC and to bring BBC Urdu's first TV program to our audience,” said Iram in a Facebook post by her organization.

On the other hand Nosheen said they would bring news to viewers without any hesitation while Tabinda pointed out it was a challenge and an honor to bring BBC’s trusted and impartial journalism to viewers in Pakistan.

JournalismPakistan.com had reported in July last year that a partnership between Express News and BBC was on the cards.

The Express Group publishes The Express Tribune, a partner of the International Herald Tribune and Urdu-language Daily Express besides running Express Entertainment and Hero televisionchannels. A Sindhi language newspaper is also on their business list.

KEY POINTS:

• Sairbeen is the first TV program from BBC Urdu.
• The show will be aired on Express News starting Monday.
• Presenters include Iram Gillani, Nosheen Abbas, and Tabinda Kokab.
• The team emphasizes the importance of impartial journalism.
• This initiative follows a partnership between Express News and BBC.