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BBC program on Express News set to start

 JournalismPakistan.com |  Published: 10 February 2013

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BBC program on Express News set to start
BBC Urdu's inaugural TV program, Sairbeen, is set to launch on Express News. The show aims to bring trusted journalism to Pakistan through its presenters.

ISLAMABAD:BBCUrdu’s first television program Sairbeen is to go on air Monday on Express News, reports said.

The program presenters will be Iram Gillani, Nosheen Abbas and Tabinda Kokab. "It's a great privilege to be part of an institution like BBC and to bring BBC Urdu's first TV program to our audience,” said Iram in a Facebook post by her organization.

On the other hand Nosheen said they would bring news to viewers without any hesitation while Tabinda pointed out it was a challenge and an honor to bring BBC’s trusted and impartial journalism to viewers in Pakistan.

JournalismPakistan.com had reported in July last year that a partnership between Express News and BBC was on the cards.

The Express Group publishes The Express Tribune, a partner of the International Herald Tribune and Urdu-language Daily Express besides running Express Entertainment and Hero televisionchannels. A Sindhi language newspaper is also on their business list.

Key Points

  • Sairbeen is the first TV program from BBC Urdu.
  • The show will be aired on Express News starting Monday.
  • Presenters include Iram Gillani, Nosheen Abbas, and Tabinda Kokab.
  • The team emphasizes the importance of impartial journalism.
  • This initiative follows a partnership between Express News and BBC.

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