ARY Digital escapes with only a warning for airing banned commercial
JournalismPakistan.com | Published: 10 August 2017
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ARY Digital received a warning from PEMRA for airing a banned commercial. The channel is expected to comply with regulations to avoid future violations.Summary
ISLAMABAD – Pakistan Electronic Media Regulatory Authority (PEMRA) has warned ARY Digital not to air commercials banned by the regulator, and ensure strict compliance.
PEMRA had served a show-cause notice to the channel last month after it aired Igloo ice cream advert that was banned.
A press release issued by PEMRA Thursday said considering the stance by ARY Digital in its reply and during personal hearing, the channel was let off with a warning that in the case of any future violation, legal action would be initiated.
KEY POINTS:
- PEMRA warned ARY Digital for airing a banned advert.
- The channel aired an Igloo ice cream advertisement that violated regulations.
- ARY Digital was let off with a warning after compliance assurance.
- Future violations may lead to legal action against the channel.
- PEMRA continues to enforce media regulations in Pakistan.
