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ARY Digital escapes with only a warning for airing banned commercial

JournalismPakistan.com | Published 8 years ago

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ARY Digital escapes with only a warning for airing banned commercial

ISLAMABAD – Pakistan Electronic Media Regulatory Authority (PEMRA) has warned ARY Digital not to air commercials banned by the regulator, and ensure strict compliance.

PEMRA had served a show-cause notice to the channel last month after it aired Igloo ice cream advert that was banned.

A press release issued by PEMRA Thursday said considering the stance by ARY Digital in its reply and during personal hearing, the channel was let off with a warning that in the case of any future violation, legal action would be initiated.

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