Abb Takk hires key Aaj man

 JournalismPakistan.com |  Published: 1 October 2013

Abb Takk Television has successfully attracted Masoom Rizvi from Aaj TV to enhance its news capabilities. Rizvi's move comes as Abb Takk intensifies its efforts to compete in a rapidly growing market.

Summary

ISLAMABAD: Abb Takk Television has hired the experienced Masoom Rizvi, dealing a blow to Aaj TV where he was Controller News.

Considered to be the engine of Aaj newsroom, Rizvi’s departure has left a big vacuum, a source tells JournalismPakistan.com.

Rizvi comes in as Controller Input at the new channel that was launched in April.

Abb Takk belongs to Apna Television, a Punjabi-language channel owned by Fahad Hussain Shah who also runs Apna Entertainment and Kook Television.

To compete in a growing market, Abb Takk recently invested Rs1b in new programing and hired several prominent people, among them talk show host Jasmeen Manzoor, Ali Haider and Mathira.

KEY POINTS:

• Masoom Rizvi joins Abb Takk as Controller Input.
• Rizvi was previously Controller News at Aaj TV.
• His departure creates a significant gap in Aaj's newsroom.
• Abb Takk has invested Rs1b in new programming.
• The channel aims to strengthen its position in the media landscape.