BOL News launches Sindhi transmission
JournalismPakistan.com | Published: 28 January 2017
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BOL News has officially launched its Sindhi language transmission, expanding its regional language offerings. This initiative uses advanced software for real-time translation from Urdu to Sindhi.Summary
ISLAMABAD – BOL NewsTelevision Saturday launched its Sindhi language transmission, a day after the network’s CEO announced plans of covering all regional languages.
A senior BOL executive told JournalismPakistan.com that whatever is aired on BOL News (Udru) will be translated to Sindhi in real time and aired. “We are using software developed by Axact to do this,” he said.
“We have hired no additional staff to manage our Sindhi transmission; we are making good use of technology,” he boasted.
BOL News (Urdu) hit the airwaves on December 25 last year.
KEY POINTS:
- BOL News launched Sindhi transmission on a Saturday.
- The network aims to cover all regional languages.
- Real-time translation technology from Urdu to Sindhi is employed.
- No additional staff were hired for the Sindhi transmission.
- BOL News (Urdu) began broadcasting on December 25 last year.
