PEMRA advisory to ARY Digital after presenter errs on air
JournalismPakistan.com | Published: 20 April 2018
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PEMRA has criticized presenter Nida Nasir for an inappropriate remark made during her show. The advisory emphasizes the need for sensitivity to religious norms in broadcasting.Summary
ISLAMABAD – Electronic media regulator PEMRA has issued an advisory to ARY Digital after one of its presenters casually uttered salutations/Darood while pronouncing the name of Prophet Muhammad (PBUH).
PEMRA named Nida Nasir as the erring presenter. She hosts the program ‘Good Morning Pakistan.’
“This casual attitude on the part of the host is quite unprofessional and had hurt sentiments of vast majority of Muslim viewers,” the regulator said.
It advised ARY Digital to be mindful of religious sensitivities and practiced norms.
It also directed the channel managers to install and utilize time-delay mechanism.
Key Points
- PEMRA issued advisory to ARY Digital
- Nida Nasir made an inappropriate remark on air
- The statement hurt the sentiments of many Muslim viewers
- ARY Digital advised to enhance oversight measures
- Channel managers directed to implement a time-delay mechanism
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