Top news sites attract more traffic from mobile devices: research
JournalismPakistan.com | Published: 6 May 2015
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Recent research indicates that 39 of the top 50 news websites see greater traffic from mobile devices than desktops. Despite this, desktop visitors tend to spend more time on these sites.Summary
ISLAMABAD: A Pew Research Center’s analysis of comScore data reveals that at the start of the year, 39 of the top 50 digital news websites had more traffic to their sites and associated applications coming from mobile devices than from desktop computers.
It says desktop visitors to these sites tend to spend more time per visit than do mobile visitors. For half of these top 50 news sites – which include legacy print, cable, network, international and public broadcasting outlets as well as digital-only entities – visitors from desktops stay longer than those coming through mobile.
The reverse is true for only 10 of the sites, while for 15 sites the time spent is roughly equal.
It further says that growth of mobile devices has also given a rise to social Web, where the flow of information embodies a whole new dynamic. The research center claims that a 2014 research carried out by it revealed that nearly half of Web-using adults report getting news about politics and government in the past week on Facebook.
KEY POINTS:
- 39 of the top 50 news sites receive more mobile traffic than desktop traffic.
- Desktop visitors spend more time per visit compared to mobile visitors.
- The growth of mobile devices has impacted the social Web dynamics.
- 10 of the sites showed more time spent by mobile users than desktop.
- Nearly half of Web-using adults get news from Facebook.
