Journalism Pakistan
Journalism Pakistan
Even a win can't hide Pakistan's structural collapse in cricket فتح بھی پاکستان کرکٹ کے ڈھانچے کی تباہی نہیں چھپا سکتیJournalists stage walkout at post-budget briefing over government's dismissive attitude صحافیوں کا بجٹ کے بعد کی بریفنگ سے واک آؤٹ، حکومت کے توہین آمیز رویے پر احتجاجLegal storm brews as Dr. Nauman Niaz serves defamation notice on Shoaib Akhtar ڈاکٹر نعمان نیاز کی جانب سے شعیب اختر کو ہتکِ عزت کا نوٹسHRCP urges complete repeal of PECA, citing threats to free speech and civil liberties ایچ آر سی پی کا پی ای سی اے کے مکمل خاتمے کا مطالبہ، آزادی اظہار اور شہری آزادیوں کے لیے خطرہ قرارPFUJ condemns murder of journalist Syed Mohammad Shah, urges immediate justice پی ایف یو جے کا صحافی سید محمد شاہ کے قتل کی مذمت، قاتل کی فوری گرفتاری کا مطالبہState within a state? Police block reinstated Jang employees from resuming duties ریاست کے اندر ریاست؟ جنگ گروپ کے بحال شدہ ملازمین کو دفتر جانے سے روک دیا گیاMoeed Pirzada to report journalist Fakhar Durrani to FBI over alleged data theft معروف صحافی معید پیرزادہ کا فخر درانی کے خلاف ایف بی آئی کو رپورٹ کرنے کا فیصلہ

Pakistani media agencies losing revenue year on year: research

 JournalismPakistan.com |  Published October 08, 2021

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Pakistani media agencies losing revenue year on year: research

PARIS—RECMA, a French research company, has revealed that the top 11 media agencies in Pakistan are losing money year on year, emphasizing that the local media industry is choosing to stay mum about the crisis, Pakistan Today reported.

Featuring analytical data related to revenues, headcount, the ratio between earnings and number of employees, and the share of revenues coming from nontraditional—digital and social—media, the report discloses a worrisome decline in advertising expenditure (AdEx) that all members of the Pakistan Broadcasters Association (PBA) depend on.

The top media agencies in Pakistan profiled by RECMA include WPP’s Mindshare, Wavemaker, Mediacom, Publicis affiliates Brainchild Communications Pakistan (BCP), Blitz Advertising, Adcom Media, Omnicom affiliates Manhattan, Orient Communications, Dentsu affiliate Synchronise Carat and Havas Media affiliate Media Axis.

Founded in June 1991 in Paris, RECMA is the only independent company to publish a wide range of media agency notation reports globally. RECMA collects and analyzes data from more than 1400 media agencies in 90 countries, including Pakistan.

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