Journalism Pakistan
Journalism Pakistan
Even a win can't hide Pakistan's structural collapse in cricket فتح بھی پاکستان کرکٹ کے ڈھانچے کی تباہی نہیں چھپا سکتیJournalists stage walkout at post-budget briefing over government's dismissive attitude صحافیوں کا بجٹ کے بعد کی بریفنگ سے واک آؤٹ، حکومت کے توہین آمیز رویے پر احتجاجLegal storm brews as Dr. Nauman Niaz serves defamation notice on Shoaib Akhtar ڈاکٹر نعمان نیاز کی جانب سے شعیب اختر کو ہتکِ عزت کا نوٹسHRCP urges complete repeal of PECA, citing threats to free speech and civil liberties ایچ آر سی پی کا پی ای سی اے کے مکمل خاتمے کا مطالبہ، آزادی اظہار اور شہری آزادیوں کے لیے خطرہ قرارPFUJ condemns murder of journalist Syed Mohammad Shah, urges immediate justice پی ایف یو جے کا صحافی سید محمد شاہ کے قتل کی مذمت، قاتل کی فوری گرفتاری کا مطالبہState within a state? Police block reinstated Jang employees from resuming duties ریاست کے اندر ریاست؟ جنگ گروپ کے بحال شدہ ملازمین کو دفتر جانے سے روک دیا گیاMoeed Pirzada to report journalist Fakhar Durrani to FBI over alleged data theft معروف صحافی معید پیرزادہ کا فخر درانی کے خلاف ایف بی آئی کو رپورٹ کرنے کا فیصلہ

USA Today reboots on 30th anniversary

 JournalismPakistan.com |  Published September 16, 2012

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USA Today reboots on 30th anniversary

USA Today has unveiled a redesigned layout of its top-selling US daily and other platforms as the flagship of the Gannett media group celebrates its 30th anniversary.

 

The revamp offers "a bold new look that takes visual storytelling to the next level," the company said in a statement.

 

"The new USA Today remains true to the original, but with a more current, modern approach; smart and succinct, inclusive and honest, relevant and useful, trusted, unbiased and as always, straight to the point."

 

The daily features a "unique new logo" with a large blue dot on the front page and similar designs on other sections.

 

The shift is "designed to reflect the pulse of the nation and be as dynamic as the news itself; and a new suite of digital offerings," it said.

 

The redesigned newspaper was launched Friday and the USAToday.com beta site was to go live over the weekend to mark the anniversary of the launch of the daily on September 15, 1982.

 

The website, tablet app, new Facebook app and new mobile apps are being overhauled "to facilitate bigger images and graphic-driven stories while presenting them in 'a fun, engaging' way, the company said.

 

"We are making a real investment in USA Today, and putting a major focus on reinvigorating the value of print media while introducing new digital products in order to provide our readers with a unique perspective and relevant context on a full range of issues, across all mediums," said Larry Kramer, president and publisher.

 

"We are revolutionizing the way we cover and distribute the news in relevant ways that inform and entertain our readers. This redesign will highlight stronger voices, and further cement USA Today's status as one of the nation's premier news outlets that continues to reflect the American experience. We are America's newspaper and we take that responsibility seriously."

 

According to figures from the Audit Bureau of Circulation, USA Today is the largest US daily in print with circulation of 1.7 million. But its digital circulation of 115,000 lags behind many others including The Wall Street Journal and New York Times, and the combined circulation data shows USA Today second behind the Journal. - AFP

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