PTV English ready for New Year start

JournalismPakistan.com | Published 12 years ago

ISLAMABAD: Pakistan Television (PTV), unmoved by the demise of two English language channels, is going ahead to launch one of its own at the start of the New Year.

PTV Managing Director Yousuf Baig Mirza sees it as a challenge. “It is a difficult initiative and we are aware it won’t be commercially viable, given that two private English channels closed down. This is a challenge in itself.”

DawnNews switched its medium of language from English to Urdu while Express 24/7 shut down completely because of low viewership and poor revenues.

Baig, told journalists in Karachi the new English language channel would hit the airwaves between January 7 and 10. It will air news, current affairs and entertainment programs.

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