PEMRA reminds TV channels: air only 10 percent foreign content daily

 JournalismPakistan.com |  Published: 24 September 2016

PEMRA has reiterated its rules regarding foreign content on television channels in Pakistan. The authority has set a deadline for compliance, threatening fines and penalties for violators.

Summary

ISLAMABAD – Pakistan Electronic Media Regulatory Authority (PEMRA) Saturday reminded all private television channels to restrict to airing only 10 percent Indian/foreign content daily.

The authority said that under its laws and license regulations, signed by all licensees, the channels are required not to go beyond the specified limit. The 10 percent daily limit allows for 4 percent of English content and 6 percent programming of Indian or other foreign-language content.

PEMRA warned that beyond the deadline of October 15, violators could face a fine of up to Rs1 million (single violation) and suspension or cancellation of license.

KEY POINTS:

• PEMRA mandates a 10 percent limit on foreign content for TV channels.
• Channels can broadcast 4 percent English and 6 percent Indian/foreign content.
• Violations after October 15 may incur fines up to Rs1 million.
• License suspension or cancellation is a potential consequence for offenders.
• Compliance is based on existing laws and regulations agreed upon by licensees.