DW launches new English language TV channel

 JournalismPakistan.com |  Published: 22 June 2015

Deutsche Welle has introduced a new 24-hour English-language television channel. This initiative aims to provide comprehensive information and deepen viewer engagement.

Summary

ISLAMABAD: Deutsche Welle has launched a new 24-hour English-language television channel with an aim to reach more viewers with first-hand information and in-depth research. DW announced Monday on its website: “We want to surprise our viewers even more. We want them to say: wow, I never knew that, so once again, it was really worth tuning in to DW. Deutsche Welle is well-known, and it is highly regarded for balanced, reliable journalism. We want to sharpen that image. We believe that people are very interested in Germany. The new channel allows us more scope to meet demand for information from Germany," DW Director General Peter Limbourg said. "In Africa and Asia, we want to become better and more relevant," said Carsten von Nahmen, head of DW News and Current Affairs.

KEY POINTS:

• DW launches a 24-hour English-language TV channel.
• The channel aims to enhance viewer engagement.
• Focus on reliable journalism and in-depth research.
• Targeting audiences in Africa and Asia.
• DW emphasizes the demand for information about Germany.