Testing Story: A new Dawn
JournalismPakistan.com | Published: 3 September 2015 | Imran Naeem
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Dawn newspaper has introduced a modern look, focusing on readability and visual elements. The changes may take time for loyal readers to adjust.Summary
ISLAMABAD: Dawn has opted for leaner and vertical look unveiling its ‘new’ face Tuesday as its editor argued that in a fast-changing media environment “newspapers, more than ever, have to be seen as living entities that are constantly in need of re-invention.”
With more space for pictures, briefs with colorful backgrounds, and headlines which look more a part of the text, it seems as if a historical building has been replaced by a modern structure.
Tuesday's edition must be unrecognizable for the newspaper's loyal readers. It might take some days before they get used to the new look.
However, there is an effort to keep the layout “easy on the eye” – something that Dawn has successfully done over the years.
Key Points
- Dawn adopts a leaner, vertical layout for its newspaper.
- The redesign features more space for images and colorful elements.
- The editor emphasizes the need for newspapers to constantly evolve.
- Current readers may need time to acclimate to the new look.
- Efforts are made to ensure the layout remains easy on the eyes.
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