Testing Story: A new Dawn
JournalismPakistan.com | Published 10 years ago | Imran Naeem
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ISLAMABAD: Dawn has opted for leaner and vertical look unveiling its ‘new’ face Tuesday as its editor argued that in a fast-changing media environment “newspapers, more than ever, have to be seen as living entities that are constantly in need of re-invention.”
With more space for pictures, briefs with colorful backgrounds, and headlines which look more a part of the text, it seems as if a historical building has been replaced by a modern structure.
Tuesday's edition must be unrecognizable for the newspaper's loyal readers. It might take some days before they get used to the new look.
However, there is an effort to keep the layout “easy on the eye” – something that Dawn has successfully done over the years.
