Regulator bans Zong 4G commercial for non-compliance
JournalismPakistan.com | Published: 26 March 2017
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The Pakistan Electronic Media Regulatory Authority has banned the Zong 4G commercial due to repeated non-compliance. The regulator had previously requested amendments which were not satisfactorily addressed.Summary
ISLAMABAD – Pakistan Electronic Media Regulatory Authority (PEMRA) has banned the broadcast or re-broadcast of a Zong 4G commercial with immediate effect.
The regulator said it had informed the Pakistan Broadcasters Association (PBA) to amend the advert by March 20.
It said, the advertiser initially made the required amendments but subsequently, re-amended the advertisement and inserted the same objectionable visuals.
PEMRA said it had started receiving complaints against the ad again.
Image courtesy: http://stitchers.wikia.com
Key Points
- PEMRA bans Zong 4G commercial due to non-compliance.
- Zong was informed to amend the advert by March 20.
- Initial amendments were made but later reverted.
- Complaints against the ad were received again.
- PEMRA acts to uphold advertising standards in Pakistan.
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