PTV Home most viewed: Gallup Pakistan
JournalismPakistan.com | Published: 27 November 2012
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PTV Home has topped the viewership ratings in Pakistan, according to a recent report by Gallup Pakistan. The channel reached about 53 million viewers, leading the cable and terrestrial viewership sectors.Summary
ISLAMABAD: PTV Home is the most viewed channel in Pakistan (cable and terrestrial viewers combined), having an average reach of 43.258% representing about 53 million viewers, according to Gallup Pakistan.
Star Plus is second with an average reach of 14.235% which represents about 17 million people while PTV News follows in third place on the list of Top 10 channels overall, with average reach of 12.297%.
In their October Cyberletter – a television audience measurement edition - Gallup Pakistan points out that PTV remains on top for being one of two free channels and does not require cable connection.
In Pakistan 45,000 villages and hundreds of towns do not have cable access. However, PTV does not fare too well among cable and satellite viewers, Gallup Pakistan said.
The Top 10:
- PTV Home (Daily average reach: 53,640 viewers)
- Star Plus (17,651)
- PTV News (15,248)
- ATV (9,056)
- Geo News (8,223)
- Sony (8,223)
- Cartoon Network (4,799)
- Geo Entertainment (4,631)
- KTN (3,303)
- ARY Digital (2,889)
Key Points
- PTV Home has an average reach of 43.258%, the highest in Pakistan.
- Star Plus is the second most viewed channel with 14.235% reach.
- PTV News ranks third with an average reach of 12.297%.
- PTV Home is accessible without cable, reaching many villages in Pakistan.
- Despite high overall viewership, PTV struggles with cable and satellite audiences.
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