JournalismPakistan.com | Published June 22, 2021
Join our WhatsApp channelISLAMABAD—The Government of Pakistan has partnered with Facebook in their fight against COVID-19.
According to a press statement, over 32 million people received authoritative information regarding COVID prevention and vaccination through social media messaging campaigns conducted by the Ministry of Health and the Ministry of Information’s Digital Media Wing (DMW) in partnership with Facebook.
Facebook provided marketing partner support and ad credits for these campaigns and helped the government increase its engagement rates with the public on these posts between March 16 and April 6, 2021.
As part of these campaigns, Facebook and the ministries focused on creating videos and messages on boosting greater vaccine confidence amongst the nation. The messaging campaigns helped the Ministry of Health increase its total number of page likes to 470,000, increasing the government’s ability to connect with and provide information to its stakeholders.
Throughout the pandemic, Facebook has worked closely with the two ministries to direct people to authoritative COVID-19 information. A campaign to create awareness about spotting COVID-related misinformation on social media was also launched in Urdu for the Facebook community in Pakistan in partnership with the Ministry of Information’s Digital Media Wing.
Facebook has worked to take aggressive steps to remove harmful misinformation and connect people to resources from health authorities. Since the start of the pandemic in March 2020, Facebook removed more than 16 million pieces of content from Facebook and Instagram globally for violations against policies on COVID-19-related misinformation and harm. Between March and October of 2020, Facebook displayed warnings on about 167 million pieces of content on Facebook worldwide based on COVID-19-related debunking articles written by fact checking partners.
Globally, Facebook has connected over 2 billion people to resources from health authorities through the COVID-19 Information Center and pop-ups on Facebook and Instagram with over 600 million people clicking through to learn more.
On WhatsApp, over 3 billion messages have been sent by governments, nonprofits, and international organizations to citizens through the WhatsApp government chatbots on COVID 19.
June 11, 2025: Pakistan celebrated a narrow win over Bangladesh, but beneath the jubilation lies a deeper crisis—from sidelined veterans to a collapsing domestic structure—signaling an urgent need for cricket reform.
June 11, 2025: Journalists walked out of the post-budget press conference in Islamabad to protest the absence of a technical briefing and the government's dismissive behavior, calling it unacceptable and intolerable.
May 31, 2025: Dr. Nauman Niaz has issued a defamation notice to Shoaib Akhtar over derogatory remarks made during a recent broadcast, reigniting a longstanding media feud between the two prominent figures in Pakistan.
May 30, 2025: The Human Rights Commission of Pakistan has demanded the full repeal of PECA, citing its vague language, coercive powers, and threats to free speech and digital rights in Pakistan.
May 30, 2025: The Pakistan Federal Union of Journalists (PFUJ) has condemned the murder of journalist Syed Mohammed Shah in Jacobabad, calling for urgent justice and improved safety for media professionals in Sindh.
May 26, 2025: In Rawalpindi, police allegedly side with Jang Group to block 66 reinstated employees from resuming work despite court orders, drawing sharp criticism from unions and press freedom advocates.
May 25, 2025: PFUJ condemns the Jang Group's decision to dismiss over 80 employees in Rawalpindi, calling it an 'economic massacre.' The union warns of nationwide protests if workers are not reinstated.
May 25, 2025: Daily Jang Rawalpindi has terminated over 80 employees, including female staff, despite multiple court rulings in their favor—raising concerns over labor rights violations and misuse of authority in Pakistani media.
May 19, 2025 PJS reports 219 Palestinian journalists killed in Israeli attacks since October 7, with 30 women among the victims. Over 430 were injured and 685 family members were killed. Read more on the systematic targeting of media in Gaza.
May 15, 2025 Discover the legacy of Samiullah Khan, Pakistan’s legendary "Flying Horse," whose breathtaking speed and artistry redefined hockey. From Olympic glory to World Cup triumphs, his story is one of myth, movement, and magic.
May 04, 2025 Algerian authorities suspend Echorouk News TV for 10 days after it used a racist slur against African migrants. ANIRA demands an apology, calling it a violation of human dignity.
May 04, 2025 NCHR and MMfD launch a journalism fellowship to train reporters on digital rights & gender inclusion in Pakistan. Supported by UNESCO, this initiative aims to bridge the gender digital divide. Apply by May 15, 2025!
April 23, 2025 Discover Dr. Nauman Niaz’s In A Different Realm: Story of Quadruple & Triple Centuries 1876–2025, a profound exploration of cricket's most monumental innings, blending historical analysis with poetic narrative.