Hum News leads the way: First Pakistani channel to embrace AI tools

JournalismPakistan.com | Published: 9 February 2025 | JP Staff Report

Hum News Network has become the first media channel in Pakistan to embrace AI tools officially. This initiative aims to enhance productivity and innovation in the industry.
Summary

ISLAMABAD—In a groundbreaking move, Hum News Network has become the first media channel in Pakistan to officially allow its staff to use advanced AI tools like ChatGPT and DeepSeek. This decision, announced through an internal communication shared by Shiraz Hasnat, the channel’s bureau chief, on LinkedIn, marks a significant step toward integrating artificial intelligence into the media industry.

The Human Resource Department highlighted the numerous benefits of AI, including enhanced communication, creative thinking, staying ahead of industry trends, efficient decision-making, and effective problem-solving. To harness these advantages, employees are encouraged to download ChatGPT and DeepSeek apps on all their devices, paving the way for more productive, innovative, and streamlined workflows.

Shiraz Hasnat credited the visionary leadership of the new CEO, Asad ur Rehman, for this forward-thinking decision. By embracing AI, Hum News Network is not only positioning itself as a pioneer in the Pakistani media landscape but also setting a benchmark for others to follow. This move underscores the channel’s commitment to innovation and its dedication to staying at the forefront of technological advancements.

Why This Decision Looks Great:

Innovation Leadership: Hum News Network is setting a precedent in Pakistan’s media industry by being the first to adopt AI tools, showcasing its commitment to innovation.

Enhanced Productivity: AI tools like ChatGPT and DeepSeek will streamline workflows, allowing employees to focus on creative and strategic tasks.

Competitive Edge: By leveraging AI, the channel can stay ahead of industry trends and deliver cutting-edge content to its audience.

Employee Empowerment: Encouraging staff to use AI tools fosters a culture of learning and adaptability, which is crucial in today’s fast-evolving digital landscape.

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