Google official acknowledges Pakistani YouTubers
JournalismPakistan.com | Published: 10 June 2022
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Google's country director for Pakistan highlighted the rise of Pakistani YouTube channels, with many exceeding one million subscribers. Local content creators are gaining popularity, with substantial revenue growth.Summary
ISLAMABAD—Around 300 Pakistani channels on YouTube have more than one million subscribers, with more than 55 percent of the viewership coming from foreign countries, Google country director for Pakistan, Farhan Qureshi disclosed.
"An overall growth of 35 percent against the previous year indicates that content created by local YouTubers is highly popular all across the globe," he told Dawn newspaper.
He stated this during a virtual roundtable attended by the creators of four popular accounts—Ducky Bhai, Something Haute, Sistrology and Street Food PK.
According to him, popular Pakistani YouTube channels were making over Rs1 million annually, recording a growth rate of more than 140 percent year on year.
YouTube is one of the most popular video and social media platforms in Pakistan and the world. The country has seen a jump in content creators and their subscribers over the past few years.
Key Points
- 300 Pakistani YouTube channels have over 1 million subscribers
- More than 55% of viewership comes from abroad
- Annual revenue for popular channels exceeds Rs1 million
- Content by local YouTubers has seen a 35% growth
- YouTube is a leading platform for video content in Pakistan
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