PEMRA acts against objectionable ads

 JournalismPakistan.com |  Published: 18 February 2017

PEMRA has taken action against Zong and Oppo advertisements following viewer complaints. The ads were deemed inconsistent with social and traditional values in Pakistan.

Summary

ISLAMABAD – Electronic media watchdog PEMRA has directed Pakistan Broadcasters Association (PBA) to have amendments made to cell phone company Zong and Oppo mobile phone adverts after complaints by viewers.

The filming and dresses in Zong 4G ad and that of Oppo are not in line with “our social and tradition values”, PEMRA said.

PBA has been told to amend the ads by 6pm on February 20 failing which the ads would be banned.

KEY POINTS:

• PEMRA is the electronic media watchdog in Pakistan.
• Zong and Oppo ads have been criticized by viewers.
• Amendments must be made by February 20.
• Failure to amend will lead to ad bans.
• PEMRA emphasizes the importance of cultural values.