PEMRA acts against objectionable ads

JournalismPakistan.com | Published 8 years ago

ISLAMABAD – Electronic media watchdog PEMRA has directed Pakistan Broadcasters Association (PBA) to have amendments made to cell phone company Zong and Oppo mobile phone adverts after complaints by viewers.

The filming and dresses in Zong 4G ad and that of Oppo are not in line with “our social and tradition values”, PEMRA said.

PBA has been told to amend the ads by 6pm on February 20 failing which the ads would be banned.

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