JournalismPakistan.com
April 18, 2016

ISLAMABAD - The Pakistan Electronic Media Regulatory Authority (PEMRA) on Sunday served a notice on Neo Television for indecent language used against the Hindu community in one of their programs.

The authority took notice following complaints lodged by the community members and others. In its notice, PEMRA asked the Neo TV administration to formally air/issue an apology to the Hindu community for hurting their sentiments. Following the notice, Neo TV officially apologized for using inappropriate words against Hindu community. The channel's administration also said "respecting all religions is the channel's policy."

The derogatory words were used in the show "Sawa Teen" aired on April 09, 2016. It was produced by Saim Sheikh. In the clip Sajan Abbas, the funny character, who acts as dealer of conscience, used word "Hindu Kuttay" (Hindu Dogs). The comment is followed by clapping and laughter by audience and a beaming smile on the face of the peer.

Talking to JournalismPakistan.com, Kapil Dev, who posted the video on his wall and which went viral in two days, said the social media is the power medium and it is a medium of social change.

He said he has received positive response from Muslim friends across the globe, who supported us in esnuring PEMRA took notice of the lapse. He also thanked PEMRA for taking quick action and Neo TV for realizing their mistake.

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