Millward Brown opens office in Karachi

 JournalismPakistan.com |  Published: 23 September 2014

Millward Brown has officially launched its office in Karachi, enhancing its support for clients in the region. The new office will be led by Noaman Asar, a seasoned professional with extensive industry experience.

Summary

Millward Brown, a global leader in brand, media and communications research, has officially opened its newest office in Karachi, says a press release.

Millward Brown has been conducting research assignments in Pakistan through its Middle Eastern hub in Dubai for several years, but is now establishing a permanent presence to better support local, regional and global clients operating in the country. The new operation will be led by Noaman Asar, who joins as Country Manager, Millward Brown Pakistan.

Asar brings more than 16 years of experience in the industry, including FMCG, media, advertising and research across Pakistan, the United Arab Emirates and Saudi Arabia, having worked in all three countries.

"I am thrilled to have the opportunity to lead the new Pakistan operation and I look forward to working with the team to deliver maximum impact for our clients. Our suite of brand performance and creative development solutions, coupled with new methods of data collection like mobile now being a reality, will redefine the way people think of research and put Millward Brown Pakistan at the forefront of innovation for brand-builders."

KEY POINTS:

• Millward Brown establishes a permanent office in Karachi.
• Noaman Asar appointed as Country Manager.
• Focus on research for local, regional, and global clients.
• Enhanced brand performance and creative development solutions.
• New methods of data collection being implemented.