Promoting Print: APNS emphasizes the value of newspaper reading
JournalismPakistan.com | Published: 21 September 2023
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The All Pakistan Newspaper Society is advocating for newspaper reading by distributing advertisements in all leading dailies. These efforts precede the National Newspaper Readership Day on September 25.Summary
ISLAMABAD—The All Pakistan Newspaper Society (APNS) Thursday placed advertisements in all leading dailies about reading newspapers.
The ads have been published in the run-up to the National Newspaper Readership Day, falling on September 25. In 2019, the APNS declared this day as the National Newspaper Readership Day to promote newspaper reading.
The ads in the newspapers say, “We don’t cover up the facts, We just uncover them.”
A Gallup Pakistan survey in November 2022 found that 90 percent of people did not spend any time reading the newspaper. Of those who do read newspapers, according to the survey, 5 percent spent one hour while 2 percent read dailies for two hours.
KEY POINTS:
- APNS advertised the importance of reading newspapers in leading dailies.
- National Newspaper Readership Day is observed on September 25.
- In 2019, APNS declared September 25 as National Newspaper Readership Day.
- A Gallup Pakistan survey revealed that 90% of people do not read newspapers.
- Among newspaper readers, only 5% spend one hour and 2% two hours reading daily.
