BBC intensifies fight against fake channels in Pakistan as 'Bhai Bhai Channel' pleads for YouTube revival

 JournalismPakistan.com |  Published 3 months ago |  JP Staff Report

ISLAMABAD—The British Broadcasting Corporation (BBC) has stepped up its battle against fake media outlets in Pakistan, following years of repeated warnings over the unauthorized use of its name, marks, and logos.

Concerns about the BBC’s brand misuse in Pakistan date back to 2018, when the broadcaster issued a caution notice in Dawn against individuals pretending to be BBC affiliates on social media. Legal representatives warned that misuse of the BBC’s marks could “cause great harm to the public at large.”

In 2019, the BBC followed with another round of public notices, vowing stern civil and criminal action against impostors. The broadcaster urged the public to verify content directly from official BBC platforms and report fake activity.

BBC Urdu News Punjab TV, and the “Bhai Bhai Channel” Defense

The issue resurfaced in August 2025, when a digital media outfit calling itself “BBC Urdu News Punjab TV” came under scrutiny. The organization had no affiliation with the BBC, yet its reporters were presenting themselves under the global broadcaster’s branding.

In a viral response, a reporter named Mehrunisa insisted the acronym “BBC” stood for Bhai Bhai Channel and not the British Broadcasting Corporation. “We are not copying you,” she claimed, fueling both ridicule and debate over the seriousness of media impersonation in Pakistan.

Latest Twist: Plea After YouTube and TikTok Shutdown

The dispute escalated further when the BBC reportedly filed copyright strikes, resulting in the shutdown of Bhai Bhai Channel’s YouTube and TikTok accounts.

In a new video, Mehrunisa made an emotional appeal to the BBC:

“It’s our appeal to the BBC in the UK to cancel the strikes on our YouTube and TikTok channels, which are now both closed. Ours is a small channel, and we have worked hard on it, we get a lot of views. We are in no competition with you; so we appeal to you to please end this and get our channels back up.”

The plea highlights the tension between global copyright enforcement and local small-scale creators, but legal experts stress that misuse of internationally protected trademarks leaves little room for negotiation.

Why This Matters

The BBC’s crackdown is part of a broader fight against misinformation, fake news, and intellectual property violations in Pakistan’s media space. While some may see the Bhai Bhai Channel saga as comedic, it underscores a serious threat to journalistic credibility and public trust.

With digital platforms becoming increasingly central to news consumption, the BBC has reaffirmed that it will not tolerate any attempts to exploit its name, brand, or global reputation.