APNS ad: Don’t let the Internet decide, revive the habit of newspaper reading

 JournalismPakistan.com |  Published last month |  JP Staff Report

ISLAMABAD — In the run-up to National Newspaper Readership Day on September 25, the All Pakistan Newspapers Society (APNS) has launched a campaign encouraging parents to reintroduce children to the habit of reading newspapers.

The campaign, featured in leading national dailies, carries the slogan: “READ TODAY, LEAD TOMORROW.” The ad shows a young child reading a newspaper with a striking message: “Don’t let the Internet decide their interests. In a digital world of infinite distractions, maybe newspapers might just outlast their attention span. Let’s revive the habit that shapes minds and society. Make your child read a newspaper!”

The initiative comes at a time when newspaper readership in Pakistan—and globally—has been on the decline due to the rapid rise of digital platforms and social media consumption. By appealing directly to parents, APNS is positioning newspapers not just as a source of verified information but also as an educational tool that nurtures critical thinking, reading comprehension, and awareness among the younger generation.

Industry observers see this as both a symbolic and practical effort to revive newspaper circulation at a time when digital distractions dominate children’s daily routines. The campaign highlights a broader debate: while the Internet offers speed and accessibility, traditional newspapers still claim credibility, depth, and the ability to cultivate long-term reading habits.

The APNS campaign aims to spark a national conversation on media literacy, childhood education, and the role of traditional press in shaping informed citizens.