Journalism Pakistan
Asia: Press Emblem Campaign demands justice for reporter killed in Dhaka protestWorld: Russia sentences American journalist Evan Gershkovich to 16 years for espionageJSchool: From contacts to contracts: Media networking in PakistanNewsroom Pakistan: Anchor Ayesha Jahanzaib reconciles with husband, drops charges in courtNewsroom Pakistan: Police disrupt PFUJ meeting, arrest hotel manager in GujranwalaNewsroom Pakistan: Journalist Jahanzaib Ali stands firm after backlash over Pentagon questionDigital Connections: Exploring the impact of social media on mental healthWorld: Wall Street Journal fires Hong Kong Journalists Association's chairpersonNewsroom Pakistan: Arshad Sharif's widow reveals harrowing details of his torture and murderNewsroom Pakistan: Censorship concerns as 'Redline with Talat' fails to airWorld: Russia sentences journalist Masha Gessen to eight years in absentia on 'fake' news chargesWomen in Media: Tunisian commentator Sonia Dahmani sentenced to one year

New TV ratings service launched

 JournalismPakistan.com |  Published October 26, 2014

Join our WhatsApp channel

New TV ratings service launched

ISLAMABAD: Medialogic Pakistan (Pvt) Ltd, the national TV ratings provider, officially launched its new service comprising 20 cities and 1,000 plus households.

 

According to a media release, the new service utilizes state-of-the-art technology from Kantar Media UK.

 

Medialogic and Kantar Media announced a technology partnership last year whereby the existing TV Ratings Panel in Pakistan was to be expanded and upgraded using Kantar Media’s global expertise in this field.

 

Medialogic will replace its older meters with the latest generation ‘Rapid Meters’ from Kantar Media. Rapid Meters employ state-of-the-art audio matching technology to measure TV viewership and are equipped with GPRS communication for timely data delivery. This latest hardware will be complemented with world class analytics software Infosys Plus.

 

This was announced at a launch ceremony held in Karachi. The ceremony was hosted by Medialogic and inaugurated by Kantar Media executives Keld Nielsen, Global Commercial Director and Mansoor Khan, the Regional Director of MENA & South Asia. It was attended by all leading broadcasters and advertisers.

 

Medialogic introduced electronic overnight TV ratings data in Pakistan in 2007 with a panel covering three cities which has gradually been expanded to nine cities and 675 households. However, with the rapidly expanding TV market in Pakistan, Medialogic had committed to upgrading its panel. The new panel covers Urban Pakistan through daily data from more than 1,000 households and 5,000 individuals spread over 20 cities. This latest expansion has been done with consensus of leading broadcasters, advertisers and media agencies of Pakistan. It is expected that the new data will provide a more robust and accurate picture of the expanded universe.

 

Salman Danish, CEO of Medialogic, said: “Medialogic remains committed to providing the most accurate, practical and effective media research solutions to its clients. With Kantar Media’s global expertise and Medialogic’s understanding of the Pakistani media industry, we are confident that the new TV ratings service will facilitate better decision-making ultimately leading to a more transparent, efficient and dynamic TV Industry.”

 

Keld Nielsen, Global Commercial Director, Kantar Media Audiences, commented: “The growing uptake of digital channels amongst broadcasters and consumers continues to demonstrate the health of the TV industry across the world.

 

"We are excited to be part of the evolving media landscape in Pakistan, acting as technology partner to Medialogic to enable the measurement of all channels to become a reality. Our commitment to ensure our technology meets the measurement challenges of both the present and the future will ensure that the TV ratings currency continues to form the foundation of a burgeoning media industry in Pakistan.”

 


 

Anchor Ayesha Jahanzaib reconciles with husband, drops charges in court

Anchor Ayesha Jahanzaib reconciles with husband, drops charges in court

 July 19, 2024:  TV anchor Ayesha Jahanzaib has reconciled with her husband and withdrawn the domestic violence case against him in a Lahore court....

Police disrupt PFUJ meeting, arrest hotel manager in Gujranwala

Police disrupt PFUJ meeting, arrest hotel manager in Gujranwala

 July 19, 2024:  Press freedom faced another setback in Pakistan as police disrupted the PFUJ's Federal Executive Council meeting in Gujranwala, in...

Journalist Jahanzaib Ali stands firm after backlash over Pentagon question

Journalist Jahanzaib Ali stands firm after backlash over Pentagon question

 July 19, 2024:  Pakistani journalist Jahanzaib Ali faces backlash after posing a question at a Pentagon briefing about potential foreign involveme...

Arshad Sharif's widow reveals harrowing details of his torture and murder

Arshad Sharif's widow reveals harrowing details of his torture and murder

 July 17, 2024:  Arshad Sharif's widow, in a heartbreaking interview on Naya Pakistan channel, detailed the gruesome torture and execution of her h...

Censorship concerns as 'Redline with Talat' fails to air

Censorship concerns as 'Redline with Talat' fails to air

 July 17, 2024:  Syed Talat Hussain's television program 'Redline with Talat' on Samaa TV did not air as scheduled, raising concerns about censorsh...

PFUJ condemns murder of Aaj News reporter Hassan Zaib

PFUJ condemns murder of Aaj News reporter Hassan Zaib

 July 14, 2024:  The Pakistan Federal Union of Journalists (PFUJ) condemns the murder of Hassan Zaib, an Aaj News reporter, and demands immediate g...

Motorcycle assailants kill journalist Malik Hassan Zaib in Nowshera

Motorcycle assailants kill journalist Malik Hassan Zaib in Nowshera

 July 14, 2024:  In Nowshera, Khyber Pakhtunkhwa, journalist Malik Hassan Zaib was shot and killed by motorcycle assailants. The Khyber Union of Jo...

Suno TV censors PTI leader Zartaj Gul's scarf featuring Imran Khan

Suno TV censors PTI leader Zartaj Gul's scarf featuring Imran Khan

 July 13, 2024:  In a blatant display of media censorship, Suno TV blurred images of former Prime Minister Imran Khan on a scarf worn by PTI leader...

Newsroom
Press Emblem Campaign demands justice for reporter killed in Dhaka protest

Press Emblem Campaign demands justice for reporter killed in Dhaka protest

 July 22, 2024 Press Emblem Campaign (PEC) expresses shock and grief over the killing of a young reporter Hasan Mehedi during a protest in Dhaka, Bangladesh. The global media rights body demands justice for the slain journalist.

Russia sentences American journalist Evan Gershkovich to 16 years for espionage

Russia sentences American journalist Evan Gershkovich to 16 years for espionage

 July 20, 2024 Evan Gershkovich, a Wall Street Journal journalist, has been sentenced to 16 years in a Russian penal colony on espionage charges. The trial, condemned as a sham by his employer and the White House, marks the first such conviction of an American journalist in Russia since the Cold War.

Wall Street Journal fires Hong Kong Journalists Association's chairperson

Wall Street Journal fires Hong Kong Journalists Association's chairperson

 July 18, 2024 Selina Cheng, recently elected chairperson of the Hong Kong Journalists Association (HKJA), was terminated from her position at the Wall Street Journal (WSJ) following pressure to withdraw from the union's election. The International Federation of Journalists (IFJ) condemns her dismissal.

Russia sentences journalist Masha Gessen to eight years in absentia on 'fake' news charges

Russia sentences journalist Masha Gessen to eight years in absentia on 'fake' news charges

 July 16, 2024 The Committee to Protect Journalists (CPJ) is urging Russian authorities to stop prosecuting exiled journalist Masha Gessen and drop all charges. Gessen was convicted in absentia for disseminating 'fake' information about the Russian military and sentenced to eight years in jail.

Global media giants thrive in Asia's dynamic market

Global media giants thrive in Asia's dynamic market

 July 16, 2024 Discover how international media networks are expanding all over Asia, changing the entertainment landscape of the region, and both getting new opportunities and new challenges—an in-depth look.