AG, CNN sign agreement for Dais
JournalismPakistan.com | Published: 8 October 2012
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CNN International and Pakistan's Associated Group have established a partnership for the new Urdu news channel Dais. This collaboration will enhance news coverage in Pakistan and provide training for Dais's newsgathering team.Summary
HONG KONG: Turner Broadcasting System Asia Pacific, Inc.’s CNNInternational and Pakistan’s Associated Group (AG) have signed a broadcast affiliate agreement for the upcoming Pakistani news channel Dais.
The Newsweek said on their website the agreement provides Dais, which will broadcast in the Urdu language, access to a range of CNN video and newsgathering resources. The agreement also grants CNN reciprocal access to Dais’s news coverage of Pakistan to complement its own English-language reporting from its Islamabad bureau and regional resources. CNN will also provide professional training to Dais’s newsgathering team.
“This broadcast agreement will enable us to augment our high-quality coverage of news and events both in Pakistan and abroad by utilizing newsgathering support from CNN,” said Dais chief executive Fasih Ahmed.
“Dais will provide fully contextualized information and analyses. We will present news that matters to our viewers in an in-depth, engaging, and energetic format helping them form well honed opinions. Our objective is to create premium news with style, dignity and grace,” said Ahmed.
KEY POINTS:
- Agreement signed between CNN International and Associated Group for Dais.
- Dais to broadcast news in Urdu, accessing CNN's resources.
- CNN will receive coverage from Dais to complement its own reporting.
- Professional training will be provided to Dais's team.
- Dais aims to deliver premium news with style and depth.
