JournalismPakistan.com | Published June 09, 2024
Join our WhatsApp channel
NEW DELHI—As of June 9, 2024, the media industry in Asia is experiencing significant growth, particularly in the Over-The-Top (OTT) streaming sector that delivers film and TV content via the Internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service.. According to recent reports by the Asia Video Industry Association (AVIA) and PwC, local streaming services are gaining substantial market share, challenging global giants like Netflix and Amazon Prime.
The rise of local OTT platforms such as iQIYI, Tencent Video, and Youku in China, alongside regional players in India and Southeast Asia, marks a notable shift in consumer preferences towards homegrown content. This trend is fueled by increasing Internet penetration and the growing demand for localized content that resonates with regional audiences.
PwC's Global Entertainment & Media Outlook highlights that internet advertising revenue in Asia is set to grow significantly, further bolstering the financial stability of these local OTT services. The report notes that digital advertising is expected to surpass traditional consumer spending on entertainment and media products, reflecting a broader global trend.
The growth of the OTT sector is also driven by advancements in technology, including the deployment of 5G networks, which enhance streaming quality and accessibility. This technological progress allows for a more seamless viewing experience, which is crucial for retaining subscribers in a highly competitive market.
As the media landscape continues to evolve, industry leaders in Asia are increasingly focusing on innovative content strategies and partnerships to capture and maintain viewer engagement. This dynamic environment presents both opportunities and challenges, as companies must navigate changing consumer behaviors and regulatory landscapes.
April 01, 2025: Photojournalist Suresh Rajak was burned alive while covering a violent protest in Kathmandu. The IFJ and its affiliates condemn the attack and call for an urgent investigation to hold the perpetrators accountable.
April 01, 2025: Assam Police arrested digital journalist Dilwar Hussain Mozumder for covering a protest against alleged corruption at Assam Co-Operative Bank. Media organizations have condemned the arrest, calling it an attack on press freedom.
March 27, 2025: Several journalists were attacked and forced to delete footage while covering anti-military protests in Indonesia. CPJ urges authorities to hold the perpetrators accountable.
March 23, 2025: The severed pig’s head sent to Indonesia’s leading news outlet, Tempo, signals escalating media intimidation amid President Prabowo Subianto’s attacks on foreign-funded media.
March 14, 2025: The Committee to Protect Journalists (CPJ) urges Maharashtra authorities to ensure their AI-driven media monitoring plan does not undermine press freedom. The initiative, which classifies news as positive or negative, raises concerns over government overreach and self-censorship.
March 11, 2025: Indian journalist and RTI activist Raghvendra Bajpai was shot dead in Uttar Pradesh on March 8 in a targeted attack. Media organizations, including IFJ, NUJ-I, and IJU, demand justice and an urgent investigation into his murder.
March 06, 2025: The arrest of Malaysiakini journalist B. Nantha Kumar by the Malaysian Anti-Corruption Commission has raised concerns over press freedom. The IFJ and NUJM call for a transparent investigation amid allegations of bribery and ongoing state harassment of independent media.
February 28, 2025: The Dewan Rakyat passed the Malaysian Media Council Bill on February 26, marking a historic step toward independent media regulation. Supported by journalists, unions, and media bodies, the council aims to set ethical standards, improve working conditions, and reform restrictive laws. The NUJM and IFJ celebrate this milestone while urging independence and adequate resourcing for the council.
April 30, 2025 Freedom of expression in Pakistan is under threat, as the 2025 Freedom Network report reveals increased arrests, censorship, and legal restrictions following amendments to PECA, posing serious risks to journalists and democratic values.
April 30, 2025 Dawn has criticized the Indian media's calls for war and condemned the banning of 16 Pakistani YouTube channels, urging a rational response after the Pahalgam attack that left 26 dead.
April 28, 2025 India has banned 16 Pakistani YouTube channels, including major news outlets and individual journalists, following the deadly Pahalgam attack. Tensions escalate as Islamabad demands a neutral probe.
April 23, 2025 Discover Dr. Nauman Niaz’s In A Different Realm: Story of Quadruple & Triple Centuries 1876–2025, a profound exploration of cricket's most monumental innings, blending historical analysis with poetic narrative.
April 23, 2025 Pakistani journalists respond in unison to a post hinting at a possible Indian military strike. Citing the 2019 ‘Swift Retort,’ they warn of a stronger response if provoked again.