Journalism Pakistan
Journalism Pakistan
Even a win can't hide Pakistan's structural collapse in cricket فتح بھی پاکستان کرکٹ کے ڈھانچے کی تباہی نہیں چھپا سکتیJournalists stage walkout at post-budget briefing over government's dismissive attitude صحافیوں کا بجٹ کے بعد کی بریفنگ سے واک آؤٹ، حکومت کے توہین آمیز رویے پر احتجاجLegal storm brews as Dr. Nauman Niaz serves defamation notice on Shoaib Akhtar ڈاکٹر نعمان نیاز کی جانب سے شعیب اختر کو ہتکِ عزت کا نوٹسHRCP urges complete repeal of PECA, citing threats to free speech and civil liberties ایچ آر سی پی کا پی ای سی اے کے مکمل خاتمے کا مطالبہ، آزادی اظہار اور شہری آزادیوں کے لیے خطرہ قرارPFUJ condemns murder of journalist Syed Mohammad Shah, urges immediate justice پی ایف یو جے کا صحافی سید محمد شاہ کے قتل کی مذمت، قاتل کی فوری گرفتاری کا مطالبہState within a state? Police block reinstated Jang employees from resuming duties ریاست کے اندر ریاست؟ جنگ گروپ کے بحال شدہ ملازمین کو دفتر جانے سے روک دیا گیاMoeed Pirzada to report journalist Fakhar Durrani to FBI over alleged data theft معروف صحافی معید پیرزادہ کا فخر درانی کے خلاف ایف بی آئی کو رپورٹ کرنے کا فیصلہ

Take it or leave it: Government drastically slashes advertising rates for TV channels

 JournalismPakistan.com |  Published December 23, 2018

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Take it or leave it: Government drastically slashes advertising rates for TV channels

ISLAMABAD – The federal government has come up with new take it or leave it advertising rates for private television channels, apparently already in deep financial crisis.

Additional Information Secretary Shafqat Jalil informed the Chairman of Pakistan Broadcasters Association, Shakeel Masud Hussain, of the massive cuts through a letter this week.

Terming the existing rates as “unfair and exorbitant,” the ministry points out that the Finance Division has raised serious objections to the tariff.

The letter makes it clear that although the government intends to support the electronic media, it cannot do so on existing rates.

In this light, “the government after due deliberation and considering the commercial rates charged by Private Television Channels has evaluated the new rates” which it claims are fair and reasonable for public sector advertisements and campaigns in public interest.

The letter says, the new tariff would be applicable from December 27, if the ministry does not hear back from the channels.

Meanwhile, Dawn journalist Baqir Sajjad Syed expressed surprise through a tweet on how much the previous government was paying smaller channels for advertisements – rates almost at par with top-rated channels.

For example, Roze TV was getting paid Rs245,000 for a 60-second government advert, and Royal News Rs75000 for an ad of similar duration. Those rates are now down to only Rs5000.

But it is not only the smaller channels whose rates the government has drastically slashed. Heavyweights Geo, Dunya News, ARY, and a string of others also face extreme cuts.

In the new list, Geo is down from Rs290,500 for a 60-second commercial to Rs89,000. Similarly, Dunya News would have to be content with Rs75000 after getting Rs273000 for a one-minute commercial earlier.

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