JournalismPakistan.com | Published June 15, 2024
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ISLAMABAD—Pakistan Television (PTV) has terminated the contract of former Pakistan cricket captain Rashid Latif (pictured, right) with immediate effect according to a notification circulating on social media.
Latif, who joined PTV Sports in 2016 as an in-house expert and brand ambassador, had his contract extended in March 2023 to continue until March 2026. However, this agreement has now been abruptly ended.
Rashid Latif, renowned for his integrity and technical prowess as a wicketkeeper, has been a significant figure in Pakistan cricket. His tenure at PTV Sports was marked by his association with the popular show "Game On Hai", hosted by Dr. Nauman Niaz (pictured, left). Together, they achieved unprecedented ratings and revenue for the network.
An incident during the ICC T20 World Cup 2021 broadcast involving Shoaib Akhtar and Dr. Nauman Niaz created a stir, yet PTV extended Latif's contract in March 2024, significantly increasing his retainer. Despite this vote of confidence, internal dynamics appear to have shifted. Dr. Nauman Niaz was notably excluded from PTV and other private channels, while another former player was brought in with a significantly higher remuneration package.
This latest development has raised questions about PTV's financial management and internal politics. Reports suggest that the current World Cup show on PTV Sports is projected to incur losses of up to Rs 70 to 80 million, despite potential earnings from advertising and sponsorships. Additionally, PTV is grappling with substantial debts, including millions owed to a foreign broadcaster and Rs 1.5 billion in unpaid pensions.
Observers argue that the termination of Latif's contract may be less about ratings and more about settling personal scores within the organization. Meanwhile, the newly introduced star player has not been consistently appearing on "Game On Hai," opting for selective match coverage despite being compensated far above his market value.
The controversy surrounding Rashid Latif's departure highlights the challenges facing PTV Sports as it navigates financial pressures and internal disputes.
Photo credit: Facebook (PTV Sports Official)
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