JournalismPakistan.com | Published June 12, 2024
Join our WhatsApp channelNEW YORK–In a significant advancement for digital media, Google has announced the expansion of its Search Generative Experience (SGE), an AI-powered feature designed to enhance the search experience by providing more relevant and comprehensive information to users.
This feature, rolled out in the U.S. recently with other countries to follow, aims to transform how users interact with search results by utilizing generative AI to deliver detailed and context-rich answers directly within search queries.
SGE's key feature is its conversational mode, allowing users to engage in a dialogue with the search engine, asking follow-up questions to refine their search results. This mode is expected to improve user engagement and satisfaction by offering more precise answers and relevant links, all within a single search interface. The conversational approach means that users can receive more tailored responses without needing to repeatedly type out new queries.
Additionally, SGE will integrate seamlessly with Google's existing ecosystem, enhancing features such as Google Assistant and other AI-driven tools. The goal is to create a more intuitive and interactive search experience that can handle complex queries and provide users with a deeper understanding of their search topics.
Google has been testing SGE with a select group of users and the feedback has been overwhelmingly positive. Testers have praised the feature for its ability to provide more context and nuanced information, making it easier to find specific answers and explore related topics.
The introduction of SGE marks a significant step forward in the use of AI in everyday applications, highlighting Google's commitment to leveraging advanced technologies to improve user experience. This development is expected to set new standards for search engines, pushing competitors to innovate and enhance their own AI capabilities.
April 30, 2025: Freedom of expression in Pakistan is under threat, as the 2025 Freedom Network report reveals increased arrests, censorship, and legal restrictions following amendments to PECA, posing serious risks to journalists and democratic values.
April 30, 2025: Dawn has criticized the Indian media's calls for war and condemned the banning of 16 Pakistani YouTube channels, urging a rational response after the Pahalgam attack that left 26 dead.
April 28, 2025: India has banned 16 Pakistani YouTube channels, including major news outlets and individual journalists, following the deadly Pahalgam attack. Tensions escalate as Islamabad demands a neutral probe.
April 23, 2025: Pakistani journalists respond in unison to a post hinting at a possible Indian military strike. Citing the 2019 ‘Swift Retort,’ they warn of a stronger response if provoked again.
April 21, 2025: After being expelled from PTI, MNA Sher Afzal Marwat launches personal attacks on journalists and Aleema Khan, sparking outrage on social media over his offensive remarks.
April 21, 2025: Journalist Sanaullah Khan reveals that the FIA has launched a financial crackdown on YouTubers by freezing the bank accounts of journalists and their family members—raising serious concerns over freedom of expression and legal process.
April 20, 2025: Dr. Nauman Niaz launched his fifteenth book, In A Different Realm: Story of Quadruple and Triple Centuries 1876–2025, at an elegant Islamabad event, reflecting on cricket’s rarest feats and his journey as a scholar of the game.
April 11, 2025: Sindhi journalist AD Shar was brutally murdered in Khairpur, Sindh. His body was found dumped on Handiyari Link Road. PFUJ has declared a three-day mourning period and demanded justice.
April 30, 2025 Freedom of expression in Pakistan is under threat, as the 2025 Freedom Network report reveals increased arrests, censorship, and legal restrictions following amendments to PECA, posing serious risks to journalists and democratic values.
April 30, 2025 Dawn has criticized the Indian media's calls for war and condemned the banning of 16 Pakistani YouTube channels, urging a rational response after the Pahalgam attack that left 26 dead.
April 28, 2025 India has banned 16 Pakistani YouTube channels, including major news outlets and individual journalists, following the deadly Pahalgam attack. Tensions escalate as Islamabad demands a neutral probe.
April 23, 2025 Discover Dr. Nauman Niaz’s In A Different Realm: Story of Quadruple & Triple Centuries 1876–2025, a profound exploration of cricket's most monumental innings, blending historical analysis with poetic narrative.
April 23, 2025 Pakistani journalists respond in unison to a post hinting at a possible Indian military strike. Citing the 2019 ‘Swift Retort,’ they warn of a stronger response if provoked again.