JournalismPakistan.com | Published 4 years ago
Join our WhatsApp channel
The BBC News Pashto channel on Instagram has been revamped to better serve women. The new-look BBC News Pashto Instagram account now focuses on issues that matter to female audiences in Afghanistan and around the world.
The all-women team behind the project is led by BBC World Service Women’s Affairs Reporter, Feranak Amidi, and includes Zuhal Ahad, Aalia Farzan, and Sima Sultani in Kabul, and Karima Nahimi, Sana Safi, and Mahjooba Nowroozi in London.
With a brief to deliver news, information, educational and entertaining pieces that women can directly relate to, the BBC News Pashto Instagram channel highlights the challenges faced by women from different walks of life.
Feranak Amidi comments: “Our aim is to provide women with a safe ‘microclimate’ on Instagram, where each one of them – irrespective of their social status and education – can feel represented, heard, and inspired. Be it a beauty salon owner’s take on the effects of the Covid pandemic, or a graphic explainer of what autism is and how to live with it – the revamped Instagram account will touch on every issue that matters to Pashto-speaking women in Afghanistan and across the region. We want it to be a trusted source of knowledge and support.”
With a chat on depression in simple, accessible Pashto, consultant psychiatrist in London’s Goodmayes Hospital, Dr. Khurshid Tabassum, will start the monthly series of mental-health explainers. The Instagram account will also feature inspiring women – from entrepreneurs and manufacturers to athletes and activists – who are pushing boundaries and trying to bring change. Another theme to be tackled – via testimonies from highly-qualified women – is the challenges they face as they try to get jobs.
The stylish, sleek new-look BBC News Pashto Instagram page has a distinctive visual identity featuring Afghan and regional cultural elements. It makes strong use of all available tools to tell its stories, and, to serve those who are illiterate, it employs audio and voiceovers where possible.
Editor of the BBC News Afghan service in Pashto and Dari, Meena Baktash, says: “BBC News Pashto reaches a weekly audience of 10.4m people in Afghanistan, Pakistan and elsewhere around the world. Instagram is very popular with women and, thanks to this revamp, our offer will be more relevant and more easily accessible to these audiences.”
In addition to Instagram, BBC News Pashto connects with its audiences via its website bbc.com/pashto, Facebook, and Twitter. The popular daily TV program, BBC Naray Da Wakht, is broadcast from London on Shamshad TV in Afghanistan and Mashriq TV in Pakistan, and is available on-demand globally, via the BBC News Pashto YouTube channel and Facebook page. Millions across Afghanistan start and end their day with the BBC News Pashto radio programs on FM stations across the country.
BBC News Afghan service in Dari and Pashto is part of the BBC World Service which delivers news content around the world in English and 41 other language services, on radio, TV, and digital.- A BBC media release
November 09, 2025: Pakistan’s media reels under layoffs, censorship, and union silence as journalists face attacks, fake news, and closures, deepening a nationwide media crisis.
November 08, 2025: JournalismPakistan.com launches its new tagline, Linking Journalism Worldwide, reflecting global expansion beyond Pakistan with Asia, World, and Middle East coverage.
November 08, 2025: Veteran journalist Javed Iqbal Jaidi passes away in Shorkot after a long illness. Friends remember his humor, humility, and lifelong dedication to journalism.
November 07, 2025: JournalismPakistan.com launches a Middle East section to expand regional reporting. New coverage will follow JP’s editorial SOPs—verification, balanced sourcing, and two-stage review.
November 07, 2025: Russia accuses Pakistan’s Frontier Post of anti-Russia bias; the paper defends press freedom and independence. A diplomatic clash over media narratives.
November 07, 2025: Veteran journalist Javed Chaudhry bids farewell to Express News after 18 years on Kal Tak, marking the end of an era in Pakistani television journalism.
November 06, 2025: Information Minister Attaullah Tarar’s job offer to Nukta staff draws criticism as hundreds of journalists across Pakistan face layoffs, salary delays, and job insecurity.
November 06, 2025: Information Minister Attaullah Tarar announces jobs for 37 laid-off Nukta employees, saying they will be placed at digital platforms within 48 hours amid growing media uncertainty.
November 11, 2025 British journalist Sami Hamdi was released from US ICE detention after visa revocation, highlighting risks to cross-border journalism and press freedom.
November 11, 2025 IJAS condemns rising attacks and threats against journalists in Serbia and calls for urgent investigations, police accountability, and stronger protection for media freedom.
November 10, 2025 In Europe, 32 of 51 journalist killings remain unresolved, exposing a crisis of impunity and threatening media freedom across the continent.
November 09, 2025 Apply now for the Al Jazeera Media Institute’s 2025 Fellowship, fully funded for journalists and researchers to advance global media innovation in Doha.
November 09, 2025 Ahead of India’s National Press Day, experts urge the media to strengthen its role as democracy’s fourth pillar amid AI, social media, and freedom-of-expression challenges.