Journalism Pakistan
Journalism Pakistan
Freedom of expression shrinks in Pakistan as PECA Amendments take toll: report اظہارِ رائے کی آزادی محدود، پیکا میں ترامیم سے میڈیا کو شدید دھچکا: رپورٹDawn urges Indian media to abandon war rhetoric ڈان کی بھارتی میڈیا سے جنگی بیانیہ ترک کرنے کی اپیلIndia bans 16 Pakistani YouTube channels following Pahalgan attack پہلگام حملے کے بعد بھارت نے پاکستان کے 16 یوٹیوب چینلز پر پابندی لگا دی'In A Different Realm' offers a philosophical take on cricket's greatest innings ان اے ڈیفرنٹ ریلم کرکٹ کی عظیم ترین اننگز پر ایک فکری نقطۂ نظر پیش کرتی ہےCoordinated or coincidence? Identical tweets by Pakistani journalists raise eyebrows ہم آہنگی یا محض اتفاق؟ پاکستانی صحافیوں کے ایک جیسے ٹویٹس نے سوالات اٹھا دیےThe PSL paradox: pageantry or progress? پی ایس ایل کا تضاد: دکھاوا یا ترقی؟Sher Afzal Marwat launches personal attacks on journalists after PTI expulsion پی ٹی آئی سے نکالے جانے کے بعد شیر افضل مروت کے صحافیوں پر ذاتی حملےJournalist Sanaullah Khan alleges FIA blocking accounts of YouTubers and families صحافی ثناء اللہ خان کا انکشاف: ایف آئی اے یوٹیوبرز اور ان کے خاندانوں کے اکاؤنٹس بلاک کر رہی ہےA launch in style: Dr. Nauman Niaz unveils 'In A Different Realm' ان اے ڈفرنٹ ریلم کی رونمائی: ڈاکٹر نعمان نیاز کی کتاب Sindhi journalist AD Shar brutally murdered, PFUJ declares three-day mourning سندھی صحافی اے ڈی شر کا بہیمانہ قتل، پی ایف یو جے نے تین روزہ سوگ کا اعلان کر دیاAJK government registers case against newspaper and staff آزاد کشمیر حکومت کا اخبار اور عملے کے خلاف مقدمہJournalist Arzoo Kazmi alleges FIA threats, possible arrest over reporting صحافی آرزو کاظمی کا دعویٰ: ایف آئی اے کی دھمکیاں، رپورٹنگ پر ممکنہ گرفتاری

BBC News Pashto Instagram channel revamped to serve female audiences

 JournalismPakistan.com |  Published November 26, 2020

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BBC News Pashto Instagram channel revamped to serve female audiences

The BBC News Pashto channel on Instagram has been revamped to better serve women.  The new-look BBC News Pashto Instagram account now focuses on issues that matter to female audiences in Afghanistan and around the world.

The all-women team behind the project is led by BBC World Service Women’s Affairs Reporter, Feranak Amidi, and includes Zuhal Ahad, Aalia Farzan, and Sima Sultani in Kabul, and Karima Nahimi, Sana Safi, and Mahjooba Nowroozi in London.

With a brief to deliver news, information, educational and entertaining pieces that women can directly relate to, the BBC News Pashto Instagram channel highlights the challenges faced by women from different walks of life.

Feranak Amidi comments: “Our aim is to provide women with a safe ‘microclimate’ on Instagram, where each one of them – irrespective of their social status and education – can feel represented, heard, and inspired. Be it a beauty salon owner’s take on the effects of the Covid pandemic, or a graphic explainer of what autism is and how to live with it – the revamped Instagram account will touch on every issue that matters to Pashto-speaking women in Afghanistan and across the region. We want it to be a trusted source of knowledge and support.”

With a chat on depression in simple, accessible Pashto, consultant psychiatrist in London’s Goodmayes Hospital, Dr. Khurshid Tabassum, will start the monthly series of mental-health explainers. The Instagram account will also feature inspiring women – from entrepreneurs and manufacturers to athletes and activists – who are pushing boundaries and trying to bring change.  Another theme to be tackled – via testimonies from highly-qualified women – is the challenges they face as they try to get jobs.

The stylish, sleek new-look BBC News Pashto Instagram page has a distinctive visual identity featuring Afghan and regional cultural elements.  It makes strong use of all available tools to tell its stories, and, to serve those who are illiterate, it employs audio and voiceovers where possible.  

Editor of the BBC News Afghan service in Pashto and Dari, Meena Baktash, says: “BBC News Pashto reaches a weekly audience of 10.4m people in Afghanistan, Pakistan and elsewhere around the world. Instagram is very popular with women and, thanks to this revamp, our offer will be more relevant and more easily accessible to these audiences.”

In addition to Instagram, BBC News Pashto connects with its audiences via its website bbc.com/pashto, Facebook, and Twitter. The popular daily TV program, BBC Naray Da Wakht, is broadcast from London on Shamshad TV in Afghanistan and Mashriq TV in Pakistan, and is available on-demand globally, via the BBC News Pashto YouTube channel and Facebook page. Millions across Afghanistan start and end their day with the BBC News Pashto radio programs on FM stations across the country.

BBC News Afghan service in Dari and Pashto is part of the BBC World Service which delivers news content around the world in English and 41 other language services, on radio, TV, and digital.- A BBC media release

 

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