JournalismPakistan.com | Published June 03, 2024
Join our WhatsApp channelThe media and entertainment industry is poised for significant transformation in 2024, according to Deloitte's latest Digital Media Trends report. This comprehensive study reveals that the landscape is increasingly influenced by social media, user-generated content, and interactive gaming, while traditional boundaries between media formats continue to blur.
The report underscores a growing shift in consumer behavior, particularly among younger generations. Millennials and Gen Z, who together make up more than half of the U.S. population, are driving this change by favoring personalized and immersive media experiences. They prefer recommendations from trusted creators and influencers over traditional advertising, and many are turning to online multiplayer video games for social interactions and content discovery.
Generative AI is also highlighted as a game-changer for the industry, enabling new creative tools and experiences. Although a significant number of consumers still prefer human-written content, there is a notable interest in AI-generated media, especially among younger audiences. The report suggests that media companies should leverage AI to enhance content creation and delivery, catering to the personalized preferences of their audiences.
Social media's role as a primary platform for content discovery and audience engagement is emphasized, with creators and influencers playing pivotal roles in shaping consumer choices. The integration of AI, data analytics, and personalized algorithms is seen as crucial for media companies aiming to stay competitive and meet the evolving demands of their audiences.
In this rapidly evolving landscape, media and entertainment providers are encouraged to adopt holistic strategies that integrate TV, film, social media, and gaming. The report calls for a focus on cross-media storytelling and fan community engagement to drive discovery, engagement, and monetization of content.
As the industry navigates these changes, the importance of staying ahead of technological advancements and consumer trends cannot be overstated. The future of media and entertainment lies in the ability to innovate and adapt to the ever-changing digital ecosystem.
Sources:Deloitte Insights/Pew Research Center
April 30, 2025: Freedom of expression in Pakistan is under threat, as the 2025 Freedom Network report reveals increased arrests, censorship, and legal restrictions following amendments to PECA, posing serious risks to journalists and democratic values.
April 30, 2025: Dawn has criticized the Indian media's calls for war and condemned the banning of 16 Pakistani YouTube channels, urging a rational response after the Pahalgam attack that left 26 dead.
April 28, 2025: India has banned 16 Pakistani YouTube channels, including major news outlets and individual journalists, following the deadly Pahalgam attack. Tensions escalate as Islamabad demands a neutral probe.
April 23, 2025: Pakistani journalists respond in unison to a post hinting at a possible Indian military strike. Citing the 2019 ‘Swift Retort,’ they warn of a stronger response if provoked again.
April 21, 2025: After being expelled from PTI, MNA Sher Afzal Marwat launches personal attacks on journalists and Aleema Khan, sparking outrage on social media over his offensive remarks.
April 21, 2025: Journalist Sanaullah Khan reveals that the FIA has launched a financial crackdown on YouTubers by freezing the bank accounts of journalists and their family members—raising serious concerns over freedom of expression and legal process.
April 20, 2025: Dr. Nauman Niaz launched his fifteenth book, In A Different Realm: Story of Quadruple and Triple Centuries 1876–2025, at an elegant Islamabad event, reflecting on cricket’s rarest feats and his journey as a scholar of the game.
April 11, 2025: Sindhi journalist AD Shar was brutally murdered in Khairpur, Sindh. His body was found dumped on Handiyari Link Road. PFUJ has declared a three-day mourning period and demanded justice.
April 30, 2025 Freedom of expression in Pakistan is under threat, as the 2025 Freedom Network report reveals increased arrests, censorship, and legal restrictions following amendments to PECA, posing serious risks to journalists and democratic values.
April 30, 2025 Dawn has criticized the Indian media's calls for war and condemned the banning of 16 Pakistani YouTube channels, urging a rational response after the Pahalgam attack that left 26 dead.
April 28, 2025 India has banned 16 Pakistani YouTube channels, including major news outlets and individual journalists, following the deadly Pahalgam attack. Tensions escalate as Islamabad demands a neutral probe.
April 23, 2025 Discover Dr. Nauman Niaz’s In A Different Realm: Story of Quadruple & Triple Centuries 1876–2025, a profound exploration of cricket's most monumental innings, blending historical analysis with poetic narrative.
April 23, 2025 Pakistani journalists respond in unison to a post hinting at a possible Indian military strike. Citing the 2019 ‘Swift Retort,’ they warn of a stronger response if provoked again.