Journalism Pakistan
Journalism Pakistan
Imran Riaz urges followers to use VPN amid fears of YouTube ban یوٹیوب کریک ڈاؤن: عمران ریاض نے سبسکرائبرز کو وی پی این تیار رکھنے کو کہاCPJ demands Pakistan restore Ahmad Noorani's YouTube channel, end harassment of journalists سی پی جے کا مطالبہ: پاکستان احمد نورانی کا یوٹیوب چینل بحال کرے، صحافیوں کو ہراساں کرنا بند کرےOutcry as Dawn publishes op-ed by ex-CJ Qazi Faez Isa ڈان اخبار میں سابق چیف جسٹس قاضی فائز عیسیٰ کا مضمون شائع کرنے پر شدید تنقیدPakistan's Flying Horse: How Samiullah Khan changed hockey forever پاکستان کا فلائنگ ہارس: سمیع اللہ خان نے ہاکی کو کیسے بدل دیاPFUJ honors journalists flogged in 1978 for defending press freedom جرنلسٹس جنہوں نے ضیاء کے آمرانہ دور کا مقابلہ کیا، انہیں پی ایف یو جے کا خراج تحسینIndian media declares war and defeats Pakistan—all without leaving the studio! ہندوستانی میڈیا نے جنگ کا اعلان کر دیا اور پاکستان کو شکست دے دی— سب اسٹوڈیو سے باہر نکلے بغیرIndia expands crackdown on Pakistani media, bans Rana Mubashir’s YouTube channel ہندوستان نے نامور صحافی رانا مبشر کا یوٹیوب چینل بلاک کر دیا، پاکستانی میڈیا پر پابندیوں میں اضافہ NCHR and MMfD launch Fellowship to Empower Journalists on Digital Rights & Gender Inclusion این سی ایچ آر اور ایم ایم ایف ڈی نے صحافیوں کو ڈیجیٹل حقوق اور صنفی شمولیت پر بااختیار بنانے کے لیے فیلوشپ کا اعلان کر دیاPFUJ condemns 'black laws' and harassment on World Press Freedom Day پی ایف یو جے کا "سیاہ قوانین" اور ہراساں کرنے کی مذمت عالمی یوم آزادی صحافت پرDawn refutes fake report claiming TTP stole PAF F-16 jet ڈان نے ٹی ٹی پی کے ایف-16 چوری کرنے کی جھوٹی خبر کی تردید کر دیFreedom of expression shrinks in Pakistan as PECA Amendments take toll: report اظہارِ رائے کی آزادی محدود، پیکا میں ترامیم سے میڈیا کو شدید دھچکا: رپورٹDawn urges Indian media to abandon war rhetoric ڈان کی بھارتی میڈیا سے جنگی بیانیہ ترک کرنے کی اپیل

AI and social media to drive media industry transformation in 2024

 JournalismPakistan.com |  Published June 03, 2024

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AI and social media to drive media industry transformation in 2024

The media and entertainment industry is poised for significant transformation in 2024, according to Deloitte's latest Digital Media Trends report. This comprehensive study reveals that the landscape is increasingly influenced by social media, user-generated content, and interactive gaming, while traditional boundaries between media formats continue to blur.

The report underscores a growing shift in consumer behavior, particularly among younger generations. Millennials and Gen Z, who together make up more than half of the U.S. population, are driving this change by favoring personalized and immersive media experiences. They prefer recommendations from trusted creators and influencers over traditional advertising, and many are turning to online multiplayer video games for social interactions and content discovery.

Generative AI is also highlighted as a game-changer for the industry, enabling new creative tools and experiences. Although a significant number of consumers still prefer human-written content, there is a notable interest in AI-generated media, especially among younger audiences. The report suggests that media companies should leverage AI to enhance content creation and delivery, catering to the personalized preferences of their audiences.

Social media's role as a primary platform for content discovery and audience engagement is emphasized, with creators and influencers playing pivotal roles in shaping consumer choices. The integration of AI, data analytics, and personalized algorithms is seen as crucial for media companies aiming to stay competitive and meet the evolving demands of their audiences.

In this rapidly evolving landscape, media and entertainment providers are encouraged to adopt holistic strategies that integrate TV, film, social media, and gaming. The report calls for a focus on cross-media storytelling and fan community engagement to drive discovery, engagement, and monetization of content.

As the industry navigates these changes, the importance of staying ahead of technological advancements and consumer trends cannot be overstated. The future of media and entertainment lies in the ability to innovate and adapt to the ever-changing digital ecosystem.

Sources:Deloitte Insights/Pew Research Center

Imran Riaz urges followers to use VPN amid fears of YouTube ban

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Newsroom
Imran Riaz urges followers to use VPN amid fears of YouTube ban

Imran Riaz urges followers to use VPN amid fears of YouTube ban

 May 20, 2025 Popular journalist Imran Riaz Khan advises subscribers to use VPN as Pakistan plans to ban several YouTube channels including his with 5.86 million followers.

CPJ demands Pakistan restore Ahmad Noorani's YouTube channel, end harassment of journalists

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Outcry as Dawn publishes op-ed by ex-CJ Qazi Faez Isa

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