JournalismPakistan.com | Published June 03, 2024
Join our WhatsApp channel
The media and entertainment industry is poised for significant transformation in 2024, according to Deloitte's latest Digital Media Trends report. This comprehensive study reveals that the landscape is increasingly influenced by social media, user-generated content, and interactive gaming, while traditional boundaries between media formats continue to blur.
The report underscores a growing shift in consumer behavior, particularly among younger generations. Millennials and Gen Z, who together make up more than half of the U.S. population, are driving this change by favoring personalized and immersive media experiences. They prefer recommendations from trusted creators and influencers over traditional advertising, and many are turning to online multiplayer video games for social interactions and content discovery.
Generative AI is also highlighted as a game-changer for the industry, enabling new creative tools and experiences. Although a significant number of consumers still prefer human-written content, there is a notable interest in AI-generated media, especially among younger audiences. The report suggests that media companies should leverage AI to enhance content creation and delivery, catering to the personalized preferences of their audiences.
Social media's role as a primary platform for content discovery and audience engagement is emphasized, with creators and influencers playing pivotal roles in shaping consumer choices. The integration of AI, data analytics, and personalized algorithms is seen as crucial for media companies aiming to stay competitive and meet the evolving demands of their audiences.
In this rapidly evolving landscape, media and entertainment providers are encouraged to adopt holistic strategies that integrate TV, film, social media, and gaming. The report calls for a focus on cross-media storytelling and fan community engagement to drive discovery, engagement, and monetization of content.
As the industry navigates these changes, the importance of staying ahead of technological advancements and consumer trends cannot be overstated. The future of media and entertainment lies in the ability to innovate and adapt to the ever-changing digital ecosystem.
Sources:Deloitte Insights/Pew Research Center
October 12, 2024: A critical look at the increasing attacks on press freedom in Pakistan, from harassment of female journalists to violent assaults and unjust detentions. Despite condemnations, no action plan has been put in place to address these violations.
October 12, 2024: PFUJ strongly condemns adding journalists to NACTA's Schedule IV list, emphasizing that journalism is a profession and the fourth pillar of democracy, not a crime.
October 10, 2024: The Digital Media Alliance of Pakistan (DigiMAP) strongly condemns the inclusion of senior journalists on NACTA's Schedule IV list and calls for the immediate release of Ehsan Naseem, arrested after interviewing Manzoor Pashteen. DigiMAP demands respect for press freedom and journalist rights.
October 09, 2024: Pakistan Federal Union of Journalists slams PEMRA for issuing notices to TV channels over Karachi attack coverage, calling it pressure tactics and demanding immediate withdrawal.
October 08, 2024: The Pakistan Federal Union of Journalists (PFUJ) condemns the closure of Daily 92's Islamabad office, which has caused widespread unemployment among journalists and media workers. PFUJ calls for the immediate reversal of the decision, criticizing management for irresponsible actions during economic hardship.
October 07, 2024: Geo News anchors criticize Prime Minister Shahbaz Sharif for using the banned platform X to address the Karachi attack. Their remarks spark debate over the government’s selective use of banned social media. Read more about the ongoing legal case challenging the X ban.
October 06, 2024: The Pakistan Federal Union of Journalists (PFUJ) condemns violence against journalists during a PTI protest and demands the immediate release of Faizan Hussain, a senior journalist detained by the government.
October 03, 2024: Veteran journalists condemn threats made by TLP leader Anas Rizvi against senior journalist Azaz Syed, urging the government to take immediate action to ensure his safety and protect press freedom.
October 12, 2024 A critical look at the increasing attacks on press freedom in Pakistan, from harassment of female journalists to violent assaults and unjust detentions. Despite condemnations, no action plan has been put in place to address these violations.
October 12, 2024 PFUJ strongly condemns adding journalists to NACTA's Schedule IV list, emphasizing that journalism is a profession and the fourth pillar of democracy, not a crime.
October 10, 2024 The Digital Media Alliance of Pakistan (DigiMAP) strongly condemns the inclusion of senior journalists on NACTA's Schedule IV list and calls for the immediate release of Ehsan Naseem, arrested after interviewing Manzoor Pashteen. DigiMAP demands respect for press freedom and journalist rights.
October 09, 2024 Pakistan Federal Union of Journalists slams PEMRA for issuing notices to TV channels over Karachi attack coverage, calling it pressure tactics and demanding immediate withdrawal.
October 09, 2024 The Committee to Protect Journalists welcomes the release of Kashmiri journalist Sajad Gul on bail after over two years of arbitrary detention. CPJ urges Jammu and Kashmir authorities to end the prosecution of Gul and allow media freedom in the region.