BBC steps up shortwave broadcasts in Kashmir during media shutdown
JournalismPakistan.com | Published: 16 August 2019
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The BBC World Service is enhancing its shortwave radio output in Kashmir to deliver reliable news amidst a digital media shutdown. This effort includes extended broadcasts in various languages.Summary
The BBCWorld Service has extended output on shortwave radio in Indian-administered Kashmir to provide reliable news and information.
The Director of the BBCWorld Service, Jamie Angus, said: “The provision of independent and trusted news in places of conflict and tension is one of the core purposes of the World Service. Given the shutdown of digital services and phone lines in the region, it’s right for us to try and increase the provision of news on our short wave radio services. Audiences in both India and Pakistan trust the BBC to speak with an independent voice, and we know that our reporting through several moments of crisis this year has been popular and valued by audiences who turn to us when tensions are highest.”
BBC News Hindi radio output (9515 and 11995kHz) will be extended by 30 minutes from Friday 16 August. The full one-hour news program will be on air from 19:30 to 20:30 local time.
On Monday 19 August, BBC News Urdu will launch a 15-minute daily program, Neemroz. Broadcast at 12.30 local time on 15310kHz and 13650kHz; the program will focus on news coming from Kashmir and the developments around the issue and include global news roundup tailored for audiences in Kashmir.
BBC World Service English broadcasts (11795kHz, 9670kHz, 9580kHz, 7345kHz, 6040kHz) will be expanded, with the morning programming extended by an hour, ending at 08.30 local time; and the afternoon and evening programming starting an hour earlier, at 16.30 local time.
The shutdown has left people with very few options for accessing news at this time. However, news services from the BBC continue to be available in the region – through shortwave radio transmissions in English, Urdu, Hindi, Dari, and Pashto. As well as providing an essential source of news to the area, the South Asian language services have brought added depth to the BBC’s coverage of the Kashmir story.
The recent introduction of four new languages services for India – Gujarati, Marathi, Punjabi, and Telugu, following additional investment from the UK Government – has enabled the BBC to offer a more comprehensive portfolio of languages and distribution methods to a region that is geographically diverse as well as politically tense.
This year’s Global Audience Measure for the BBC showed that India is now the World Service’s largest market, with a weekly audience of 50m. – A BBC media release
KEY POINTS:
- BBC expands shortwave radio in Kashmir
- New programming includes Hindi and Urdu news services
- Independent news crucial during regional tensions
- Four additional language services launched for India
- India is now the World Service's largest market with 50 million weekly listeners.
