Five lessons for journalists from M. Ziauddin
JournalismPakistan.com
Media Guru

Muhammad Ziauddin, a stalwart of Pakistani journalism and former Executive Editor of The Express Tribune, passed away in 2021. Throughout his life, Ziauddin Sahib stood and fought for free media and the institution of the independent editor, as Kamal Siddiqi, former editor of The Express Tribune, wrote in his column.
"Today, as we look at the state of the media in Pakistan, both freedom and independence are under threat," Siddiqi noted in his column titled "Lessons from M. Ziauddin," published in The Express Tribune. "And those persons who led by example or showed us the way are gradually fading away."
Ziauddin’s tenure as the executive editor of The Express Tribune marked a significant chapter in his career, reflecting his commitment to journalistic excellence and independence.
According to Siddiqi, journalists must strive towards the ideals that leaders like Ziauddin fought for over decades. "In this, we have a lot to learn from personalities like Ziauddin sahib," he urged.
"It was a hard and difficult path he chose, but at the end of the day, he will be remembered as one of Pakistan's most iconic journalists."
Lesson 1: Simple Lifestyle and Integrity
The first lesson Ziauddin imparted was living a simple lifestyle, maintaining a hands-on approach, and having zero tolerance for compromise in work. "He would say that it is not difficult for journalists to lead a simple lifestyle—it is when they start having illusions of grandeur that things can get complicated."
Lesson 2: Hands-On Approach
"The second lesson was his hands-on approach," Siddiqi highlighted. "This meant doing things yourself—writing your story, answering your emails, doing your own interviews, and conducting your own research."
Ziauddin’s approach also included being conversant with technology and trends, such as using social media professionally. "He would never shy away from learning new things and pushing for change and new ideas. That made him very popular among his younger colleagues."
Lesson 3: Approachability
The third lesson was being constantly approachable. "Anyone and everyone was welcome to come in and talk to Ziauddin sahib. He would put aside what he was doing and listen patiently to what was being said."
Lesson 4: Professional Activity and Networking
The fourth lesson was to remain professionally active. "A journalist, no matter what age or experience, has to network."
Ziauddin believed that a journalist should be visible at workshops, festivals, conferences, press conferences, get-togethers, and political events. "Go out and meet people. Make contacts. Listen to them. One never knows where a journalist can get their next story," he advised his colleagues.
He also emphasized the importance of visiting press clubs, participating in press-related activities, and working with press unions. "Many senior journalists seem to disengage from such activities as they climb the administrative ladder."
Lesson 5: Integrity and Accountability
Finally, Ziauddin's most significant quality was his caliber and integrity. "Not only was he careful about stories done by his subordinates, he made sure his own work was also checked and vetted under the same standards. He put himself through the same accountability process as those around him."
"All these qualities made Ziauddin Sahib a much-respected and much-loved member of the journalist community—a rare gem at a time when the profession faces innumerable challenges," Siddiqi concluded.
(JournalismPakistan.com originally published this story on December 7, 2021).

Media and journalism: What's the difference?
In Pakistan, the terms "media" and "journalism" often blend into a single narrative, yet they encapsulate distinct roles and responsibilities within the realm of information dissemination and societal influence. While "media" encompasses the broader spectrum of communication platforms and content delivery, "journalism" embodies the principles of truth-seeking, factual reporting, and ethical storytelling.

Understanding the ethics of journalism: A comprehensive guide
Explore the essential principles and guidelines of journalism ethics. Learn about the importance of journalistic integrity, the challenges journalists face, and how ethical practices ensure responsible news reporting.

Tips and tricks for creating an impressive journalism portfolio
Learn how to create a winning journalism portfolio with our step-by-step guide. Discover essential tips and tricks to build an impressive portfolio that gets you noticed by editors and employers.

Exciting media careers for fresh graduates
Explore the best media jobs for recent graduates. From journalism and public relations to digital marketing and content creation, discover exciting career opportunities in the media industry for fresh graduates.

How to combat misinformation on social media
Learn how to combat misinformation on social media with these essential guidelines and tools. Discover how to identify fake news and ensure the accuracy of the information you share.

The ultimate guide to freelance journalism rates
Discover the ultimate guide to freelance journalism rates. Learn how to set your pricing, understand industry standards, and maximize your freelance journalism income in 2024.

Gear up: The 10 best tools for aspiring journalists
Discover the 10 must-have tools for aspiring journalists that will enhance your reporting, streamline your workflow, and elevate your storytelling. Equip yourself with the best resources for a successful journalism career.

Top five media monitoring tools you need in 2024
Discover the top five media monitoring tools you need to enhance your media strategy. Explore the best software for tracking and analyzing media coverage and social media activity.
Digital Connections

Exploring the impact of social media on mental health
Explore the impact of social media on mental health through recent studies and expert opinions. This comprehensive article reviews how social media use affects psychological well-being and mental health.

The ethics of transparency in influencer marketing
Explore the ethical considerations in influencer marketing, emphasizing the importance of transparency and maintaining audience trust. This article delves into the challenges and best practices for influencers to ensure ethical and honest endorsements.

Elevate your career with LinkedIn: Networking and branding essentials
Discover essential strategies for leveraging LinkedIn effectively to build robust professional networks and enhance personal branding. Learn how to optimize your profile, engage authentically, and utilize LinkedIn features for career advancement.

The hidden hand: The impact of social media algorithms on content visibility
Discover how social media algorithms affect content visibility and learn strategies for content creators to adapt and thrive in the ever-changing digital landscape.

How to combat misinformation on social media
Learn how to combat misinformation on social media with these essential guidelines and tools. Discover how to identify fake news and ensure the accuracy of the information you share.

BBC Urdu launches daily news bulletins on TikTok
BBC Urdu has launched daily news bulletins on TikTok to keep young viewers informed about global and regional developments. Editor Asif Farooqui emphasizes providing unbiased and balanced news, expanding BBC Urdu's presence on social media platforms like Instagram, Facebook, X, and YouTube.

