JournalismPakistan.com
July 01, 2024
ISLAMABAD—BBC Urdu has launched a series of news bulletins on TikTok, which will be broadcast daily. This initiative aims to keep its viewers, particularly younger audiences, informed about global and regional developments that matter to them.
The series marks a significant step in BBC Urdu's commitment to reaching audiences on diverse social media platforms. BBC Urdu Editor Asif Farooqui stated, "With our news bulletins on TikTok, we want to ensure that our viewers using the platform have access to unbiased and balanced news."
BBC Urdu is dedicated to expanding its presence in the Urdu language social media landscape. It already boasts millions of subscribers on Instagram, Facebook, X (formerly Twitter), and YouTube. By adding TikTok to its roster, BBC Urdu aims to engage with a broader audience and provide reliable news content in a format that resonates with younger users.
The introduction of these bulletins reflects the growing trend of media organizations utilizing social media platforms to reach and engage with their audience. As traditional news consumption habits evolve, platforms like TikTok offer a unique opportunity to present news in a more dynamic and accessible manner.
BBC Urdu's initiative also underscores the importance of providing credible news sources in an era where misinformation can easily spread on social media. By leveraging TikTok's popularity, BBC Urdu hopes to foster a well-informed community of viewers who rely on accurate and impartial news.
Photo credit: bbc.com/urdu
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In Pakistan, the terms "media" and "journalism" often blend into a single narrative, yet they encapsulate distinct roles and responsibilities within the realm of information dissemination and societal influence. While "media" encompasses the broader spectrum of communication platforms and content delivery, "journalism" embodies the principles of truth-seeking, factual reporting, and ethical storytelling.