JournalismPakistan.com | Published December 20, 2015
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ISLAMABAD: Newspaper managements would go to any extent to earn revenue. We have seen papers moving their mastheads and coming up with weird layouts just to accommodate advertisements but an advert in Jang and Daily Express Sunday of a sexy model across the front page appears to top it all.
Promoting a cell phone, the cutout of the curvy model appears absurd and cheap mainly because the way it has been displayed and seems as if it's a leaf out of one of those glossy fashion magazines. Not surprisingly, Ansar Abbasi, a journalist with Jang Group's sister paper The News was among the first to react. "My strong protest to top jang group management for this absurd front page ad in today's jang," he tweeted.
A Jang reader said the ad was downright cheap advertising. "The layout, I mean you'd have to read around her curves. Another reader thought it was funny "the way text was wrapped around her bum."
In November Jang ran a front page picture of a girl raped and killed that angered readers.
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