JournalismPakistan.com November 19, 2013
The other day I got a message asking me for a life. Now, much as I like to feel celestially powerful this capability is beyond me. The next day I received two messages asking if I had lives to spare, like I was some sort of a mini cat.
A little bit of sleuthing uncovered a new mania that is sweeping the globe. It is called Candy Crush and has more addicts than football. I am told that those who get hooked on it literally become like those hermits on the hills and give up worldly possessions, relationships and dinner, though not necessarily in that order.
It is so overwhelming that Candy Crushers have now become a tribe. They can spend the whole day hitting the Ipad screen in an attempt to play what is perhaps an advanced version of tic tac toe. CC’s cannot understand people who cannot understand them.
If you were to say to one of them something like, excuse me, but what possible sense of accomplishment could you get from hitting jelly beans for hours on end they would most likely look at you in horror and say, you won’t understand, it is the best stress buster in the world.
Have you seen them play? They look stressssssed!!!
Diehard Candy Crush players can go on for hours rising from one level to another and for the rest of us who see no redeeming feature in all this we are just sort of sidelined and ignored. Because when they are playing it nothing else matters, not even if the roof has flown off the top of their head.
They play it while on the phone. While talking to you. While they are alone. In company. On the dining table. In bed. In the loo. In the car. While working (???) and every moment in between other moments.
Candy Crushers have taken over the world. They even have their own language. I am on level 131, and you, oh, only 48, well you are not in my league.
Me, I don’t understand it at all. I’d rather eat the candy.
(The writer is a Senior Editorial Advisor of Khaleej Times and the paper’s former Editor. He has also been the Editor of Gulf News, Gulf Today, Emirates Today and Bahrain Tribune)
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