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Pranks and newsroom tales

Fake online editorial fools New York Times

 JournalismPakistan.com |  Published: 30 July 2012

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Fake online editorial fools New York Times
The New York Times was duped by a fake online editorial posted under former executive editor Bill Keller’s name on a spoofed site. The hoax briefly spread after technology editor Nick Bilton shared it before it was debunked by Keller and removed.

NEW YORK:The New York Times, which famously insists on the accuracy of its reports, was red faced Sunday after being fooled by a hoax online editorial posted under the name of ex-boss Bill Keller.

The editorial, titled "WikiLeaks, a Post Postscript," was purportedly published over the weekend by the Times and in every way appears to be the real thing from Keller, who until last September was the paper's executive editor.

The article appeared on a web page built to replicate the Times' popular website, right down to perfectly working links to the rest of the site. It was so realistic that none other than the newspaper's technology editor Nick Bilton posted the link on his Twitter account, calling the apparent defense of Julian Assange's controversial organization an "important piece." Not so.

"THERE IS A FAKE OP-ED GOING AROUND UNDER MY NAME, ABOUT WIKILEAKS. EMPHASIS ON 'FAKE.' AS IN, NOT MINE," Keller, now a writer on the paper, tweeted to set the record straight.

Bilton followed up, tweeting: "I just deleted a tweet sent late last night that was from a fake NYT Bill Keller account." One of the few clues to the forgery was the web address of http://www.opinion-nytimes.com/2012/07/29/opinion/keller-a-post-postscript.html, since the real website's URL begins with www.nytimes.com. There was no immediate word on the identity of the pranksters, though the global hacking movement Anonymous has notched up high-profile hits on American institutions over the last year. The New York Times is certainly no stranger to WikiLeaks: the US daily has been one of the principal outlets for Assange's mass dumping of hitherto secret government information from around the world.- AFP

KEY POINTS:

  • A fake op-ed attributed to Bill Keller appeared on a website mimicking the New York Times.
  • The page included working links and closely replicated the NYT design.
  • Technology editor Nick Bilton tweeted the link before learning it was a hoax.
  • Keller publicly denied authorship and emphasized the editorial was not his.
  • The forged page used a non-NYT domain, a key clue to the impersonation.

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