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JournalismPakistan.com
July 16, 2017
ISLAMABAD – Electronic media watchdog PEMRA has served a show-cause notice of ARY Digital for defying its ban on Igloo ice cream commercial.
The regulator had banned the advertisement on July 7 but the channel aired it on July 13.
A media release said that by ignoring the ban, ARY had violated several clauses of PEMRA Ordinance and the Electronic Media Code of Conduct 2015.
ARY has been directed to stop airing the ad and respond to the show-cause notice within four days. The channel’s CEO is also required to appear for a personal hearing on July 19.
The commercial was seen by viewers as being too seductive and indecent. It shows a model taking a bite on a chocolate ice cream bar and then licking her finger, and running her tongue on her lips.
Pakistan Observer, November 1, 2016
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A.T. Chaudhri was the first editor of The Muslim, Islamabad’s first English language newspaper. He edited the paper from 1979 to 1985.
A summary military court sentenced the editor of Kaenat, Bahawalpur, Waliullah Ahad, and its reporter, Bashir Anwar, for 15 and nine months’ rigorous imprisonment respectively and fined them Rs10,000 each, on charges of “spreading hatred and dissatisfaction against the government.” On vigorous agitation by PFUJ and CPNE, the Ayub government ordered their release after three months.
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