Who doesn't want publicity! Outreach is everything. If you are not equipped to put the latest developments, achievements or successes of your organization on paper in the most potent way, there is little chance your effort will appeal to the media. There is possibility of your press release being unceremoniously trashed.
Over 50 percent of press releases that land on the newsdesk are tossed into the bin. They are either not well written, are too long, or too short - and the cardinal sin of all - they are often written in Urdu, and sent to English language newspapers hoping it gets published. It never will!
To avoid this from happening, a press release needs to be drafted in such a manner it becomes impossible for the newsdesk to throw it away. A good press release is vital in highlighting the work of your organization but only if it follows certain pattern and adheres to the discipline and flow.
JournalismPakistan.com specializes in writing professional press releases, ones that get published.
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Office address: Ovais Center, Main PWD Road, National Police Foundation, O-9, Islamabad, Pakistan.
The News, November 19, 2016