A business poster or a picture without a punchy caption or title is like a car on a flat wheel. It won’t take you too far. Hence, to spread your message and leave a telling impression on public minds let Journalism Pakistan come up with something that’s creative and catchy and in line with your company’s business policies.

It has been said that safe headlines and titles are boring. Indeed they are for without a dash of creativity nothing clicks. The caption should be such that it compels people to take notice of your product.

As professionals, we would like to point out that a caption should not state the obvious – it has to be developed around what’s going on in a picture or poster.

You might imagine it’s easy, but it’s not.

Either one has a natural aptitude for good captions and headlines or has to be trained to develop the required skills to do so; one has to see beyond the obvious and look at the big picture, find a bit of witticism, a pun, a relevant reference or even be poetic to make good headlines and captions.

Often a book is bought for its title. Likewise, a good caption head or news story headline has to be attractive. An often quoted example is, “If a dog bites a man, it’s not news. But if a man bites a dog, it is.” Likewise, a good title or headline has to have the same logic.

JP has the ability to improve your skills in this area of journalism. Take advantage.