Our journalistic experience shows that half of the Press Releases sent in to newspaper offices for publication land in the wastepaper basket. Often poorly written, these releases make no sense to the editors as they are often lengthy, have technical language and jargon or are too organization specific to matter to a wider readership.

The sub-editors at the news desk, who work to tight deadlines, do not have the time for rewriting. No wonder most Press Releases end up where they do.

Journalism Pakistan however can help you draft copy that is journalistically correct and by all means qualifies for publication.

There is no doubt that Press Releases play a very important role in creating awareness of an organization’s ongoing work and events, but it is also true that a lot of times ill-prepared Press Releases are not considered for publishing because they are ill conceived and badly written.

The purpose of a Press Release is get information across and this is lost when it is bogged down by too many specifics that are usually included to please the dictates of the big bosses.

Press Release writing is a difficult art that has to be understood to be done. Find out the importance of good Press Releases and how it’s done at JP.