Innovation is more than invention; it is the introduction of something new and always involves interaction between several people. It is the process of creating and delivering new value on a market or in a community. Innovation journalism covers how innovation happens.

Traditional newsbeats - like business, technology, science and political journalism - look only at certain aspects of innovation processes and ecosystems. Innovation is treated as a topic within each beat, and the bigger picture is chopped up to fit into a specific news slot, usually technology or business journalism.

For Innovation Journalism the process of innovation itself is the central concept. In terms of traditional newsbeats, InJo is multi-disciplinary. It is a 'horizontal' beat, spanning across the old beats, reporting on innovation processes and innovation ecosystems.

Through JP’s experts, who have participated in the Stanford Innovation Journalism Fellowship Program as well as the Stanford Innovation Journalism Conference, learn about and excel in this genre that is both new and exciting.

So the idea is to get innovative, find new angles and new ways of reporting on an ongoing process that others may not be aware of.