It’s amazing how most organizations have semi-operating media and outreach cells or inadequate or poorly managed Public Relations departments. Even more surprising is the fact that there is no monitoring or evaluation of such cells or departments. Nobody knows, most of the time, what they are doing, how they are doing it and whether there is any impact resulting from the efforts involved.

Journalism Pakistan has the competent personnel to deal with both monitoring and evaluation. Not only do we fill the gaps that need filling, but provide a full-scale analysis on the cell/department’s performance as well as measures that will lead to improvement and result-oriented productivity.

We also carry out monitoring and evaluation of other skill sets and have the expertise necessary to take on any project.

Many projects suffer from variances between planned schedules, allocated budgets and actual implementation outcomes. Absence of valid and reliable baseline data makes it extremely difficult to evaluate the impact of any project. Only verifiable indicators can facilitate the success of a project.

To address and rectify such problems, project directors/managers must have accurate and timely information about the real progress of their project so that necessary decision can be made in time to correct deviations and variances. This is where JP excels by efficiently identifying and collecting relevant data through effective monitoring and then using it to ensure success of their project.