Business or economic reporting is a highly specialized beat. The intricacies and dynamics involved are such that not everyone opts for this beat. Stories and analysis produced by business journalists can make a big impact on the shaping of economic policies and strategies and therefore a certain sense of responsibility is desired. With the arrival of television channels, the business and trade community largely relies on the expertise of this breed of journalists for updates and market awareness. JP experts in this field not only know how it’s done, but how it can be done better.