Short and sweet, promotional videos help get the message your organization wants put across in the boldest and most compact way. That is why this visual genre is so important for most media and PR departments.

JP not only teaches the importance of this genre, but also helps you develop a sense for when it is vital to indulge in an infomercial or promotional video. This is specifically targeted towards upcoming project components for the development sector or new products and services for the corporate world.

Typically organizations use this form of outreach to be included in presentations to prospective clients and also in larger media campaigns. Also, typically, promotional videos are short term tools, but very effective in garnering attention.

On the other hand, an infomercial is a long-form commercial usually 30 to 60 minutes long. During this process, the product or service being offered is explained in great detail to demonstrate the benefits of use.

Consumer-oriented businesses use infomercials to advertise their products or services and sometimes to inform the general public about new ideas or projects. Lately, however, the development sector and, to some extent, the corporate world too have realized the importance of this genre and have begun using it to highlight their work.

JP is at the forefront of both genres and takes the challenge of such projects head on.